Outsourcing SEO or Hiring an In-House SEO Team

Have you ever wondered how Google lists just a handful of search results on your screen from the millions of web pages on the Internet? What makes Google, or any other search engine for that matter, rank one web page over and above others? If you think which is better, “outsourcing SEO or hiring an in-house SEO team,” delve into this post.

If you are someone starting your online portal, this question may be of immense consequence to you. It will decide how many views your website gets, how much ad revenue you generate, and how much your website can expand. Therefore, it would help if you remained abreast of how to optimize your content for search engines.

Search engines like Google crawl through millions and millions of resources connected to the global network. They also use powerful algorithms to match your search query with the most appropriate resource available. While an individual’s browsing history does have a vital role in it, the features of a web portal are no less important.

And this is where Search Engine Optimization (SEO) comes in. SEO provides you with a set of tools that can improve the search engine ranking of your web portal to improve its visibility to the global network.

There are four types of SEOs, namely:

1. On-page SEO;
2. Off-Page SEO;
3. Technical SEO; and
4. Local-SEO.

There are two ways to use SEO: creating and training your team (in-house) or paying a bunch of experts to help you with it (outsourcing). Which one is better?

Benefits of Outsourcing SEO Services vs. In-House SEO

1) Access to a team of experts with experience, tools, and techniques leading to faster results:

A reputed agency or firm dealing with SEO services will be equipped with tools, strategic marketing techniques, and most importantly, expertise to target audiences and provide the best marketing strategies customized for your needs. The team does not only know but also has varied contacts that can help you navigate the market.

The SEO strategies are not static, and the trends keep on changing. It allows you to keep up with them without wasting any time or resources. Although it requires some initial investments, the results will be much faster and more efficient than creating an in-house SEO team from scratch. The main difference between outsourcing SEO vs. in-house SEO is that outsourcing can be cheaper than building an in-house team, especially for smaller projects.

2) Reduce money and resources spent on training and maintaining an in-house team.

It might look like a lucrative idea to build an in-house team to manage SEO services. Still, it comes with various challenges and unexpected investments that often go beyond the budget. It requires training the employees, investing in tools, and building up expertise, which will take some time.

It resulted in a high initial investment cost. Most importantly, the time of owners will be spent worrying about the performance and creation of expertise instead of working on important tasks like strengthening the company. There is also the challenge of extra work piling up on owners or employees if the SEO staff takes leave or a sabbatical.

3) Cost-effectiveness, quality, and efficiency:

Outsourcing the services is more cost-effective than building your in-house services, as with initial training investments, salaries and increments are also an essential constant outgo. And in some instances, if the employee decides to leave the team, it will incur costs. The significant benefit of outsourcing is quality services from the initial period, and the agency or firm will be bound to maximize your results in a short period of time. It also leads to accountability on the part of service providers to ascertain whether they retain the association with you based on your satisfaction level.

Now you know the difference between outsourcing SEO vs. in-house SEO: outsourcing can be cheaper than building an in-house team, especially for smaller projects.

4) It provides more time to focus on prioritizing your prowess.

Outsourcing SEO services gives you enough time and mental space to focus on your expertise and strengthen your skills to make your business better. Investing a lot of time and money in building up the team will reduce the time available for your work. And we are all aware of the importance of time as well as timing in business.

To know about outsourcing SEO vs. in-house SEO: outsourcing can be cheaper than building an in-house team, especially for smaller projects.

5) Allows you to compete effectively in the market:

Commonly, many other companies are providing similar services to you and have the same target audiences. Everyone would be employing some SEO strategies to get people’s attention. The challenge is to be listed at the top of search engines to get more clicks and audiences. A reputed SEO agency can help you fight the competition and stay updated with changing trends.

Between outsourcing SEO vs. in-house SEO, people prefer outsourcing SEO services as outsourcing can be cheaper than building an in-house team, especially for smaller projects.

6) Allows a newer and more unbiased outlook:

One of the hidden benefits of outsourcing SEO services is the fresh, new, and unbiased outlook of a third party whose primary goal is to maximize the results with perfection. Sometimes, individuals start thinking in one monotonous way while working in a team, leading to inevitable subtle mistakes getting overlooked. It might create problems with long-term goal achievement. Outsourcing services help you overcome such issues with some fresh perspectives.

Between outsourcing SEO vs. in-house SEO, people prefer outsourcing SEO services as outsourcing can be a cheaper option than hiring an in-house SEO team, especially for smaller projects.

7) Ensure compliance with best SEO practices:

A perfect SEO is the ultimate marketing strategy for growth. There are various SEO practices, namely black-hat SEO, white-hat SEO, grey-hat SEO, and negative-hat SEO practices, which can be further classified into ‘good’ and ‘bad’ practices. A good SEO agency will help you choose and employ the proper techniques that can be put into practice. Although not legally penalized, lousy SEO practices like publishing duplicate content and using clickbait headlines can harm your business in the long run. It might also violate people’s trust.

Between outsourcing SEO vs. in-house SEO, brands and companies prefer outsourcing SEO services as outsourcing SEO can be a cheaper option than hiring an in-house SEO team, especially for smaller or temporary projects.

Things to consider while outsourcing

Outsourcing helps reduce a lot of pressure, but choosing a firm or agency that caters to your needs might be difficult. You can consider some of the following recommendations before making a choice:

• Cost-effectiveness;
• Catering to your needs and demands;
• Compliance with ethical guidelines;
• Accountability;
• Availability of experts and necessary tools;
• Quality services;
• Brand identity;
• Up to date with changing trends;
• Language skills to interact efficiently;
• Reputation, contacts, and testimony of previous clients.

Conclusion: Outsourcing SEO or Hiring an In-House SEO Team

While running a website without outsourcing SEO services, you may have to forgo advertisement revenues, product or service sales, readership, and popularity, depending on what kind of website it is. The high investment cost of having an in-house team upsets the cost-benefit ratio. If you are someone who wants to grow exponentially, then outsourcing is the best way forward. Now you know the difference between outsourcing SEO vs. in-house SEO.

Apart from SEO services, companies may also outsource their blog writing services, product description writing services, or other technical requirements to get the tasks finished with perfection. Outsourcing SEO vs. in-house SEO: outsourcing can be cheaper than building an in-house team, especially for smaller projects.