How do I promote a travel website?

The fast-paced lifestyle has dominated us so much that we always look for one sort of rejuvenation or another as a respite. Planning a short trip as and when possible remains the most favorite and perfect idea for a change. Perhaps it is the primary reason that the tour & travel industry has emerged as one of the fastest-growing industries in the worldwide scenario today. Indeed, its growth continues to leave an irrefutable impact with its constant leaps, too. Go with the Ways to Promote Your Travel Website.

According to Statista, the tourism industry had a global economic contribution of over 7.6 trillion U.S. dollars in 2016 and is increasing continuously. Whether you are in the tour and travel business or an SEO company involved in managing the websites of several companies in the tourism domain, you will always require multiple avenues to find out various ways to promote the travel websites. It is necessary to give them a new boost and thus enjoy the best possible exposure in the industry. If you have some brilliant tips to promote travel agency websites, you are on your way to success.

Keep certain important factors into consideration, especially the one universal rule—that ‘rather than waiting for anybody to approach you, let you approach them first. It doesn’t matter how effective, informative, and quality the blogs you have written are; they will perhaps remain perishable and useless until and unless people read them. The question is why anybody should come over to you to read your blogs. And whether someone may keep searching for you exclusively that too while they are flooded with countless other options.

Similar: How to Increase Your Blog’s Reachability 

The fact is undeniable that blogs are written for a dual purpose: they are to be exposed before the maximum audience can read them, and at the same juncture, they are being crawled by search engines. Considering these two notable factors, besides an ardent need to promote websites to generate traffic and create brand awareness for an online boost & improved ranking, multiple steps are sought. You can get all the benefits if you know how to market your travel business website.

Travel Website and its Online Promotion

There are several ways to promote a tour and travel website to get it noticed by the potential readers as the target groups. If you plan a proper online promotion strategy and follow the specific strategies for the same, nobody can ever defeat you. Our tour and travel experts point out certain major strategies that you need to mandatorily include in your marketing strategies.

1. Search Engine Optimization (SEO)

Consider SEO: off-page (on someone else’s site) and on-page (your site). Hubspot reveals that 75% of SEO is off-page, while 25% is on-page. Successful SEO strategies would prove helpful for you to get your website on the first page of Google. SEO for a travel website is indeed different as compared to planning SEO strategies for the rest of the websites. You must keep such technicalities and associated factors into consideration while planning them. Apart from making your website load faster & mobile-friendly, keyword placement, optimization, etc. play a pivotal role. They ensure smooth, constant, and worthwhile ranking.

Benefits of SEO to promote a travel website

• Cost-effective option
• Definite increase in traffic
• Improves brand credibility
• Builds overall trust
• Better ROI (Return on Investment)
• Your Competitors Are Doing That
• Takes Your Business to the Next Level
• SEO Makes You Stand Out among the 250 Million Websites on the Web

2. Start Blogging about Travels

Start blog writing from today onwards if you are keen to improve the ranking, generate traffic, and thus obtain more leads. Search for blog writing tips so that you can easily generate high-quality and user-friendly posts for your website and on other third-party websites too. Create unique and exclusive images for your posts to increase viewership. Blog posts with images get 94% more total views.

Advantages of Writing Travel Blogs

• Generates inbound links
• Creates outbound backlinks
• Builds authenticity
• Educates the prospects

3. Optimize Page Titles & Descriptions

Page titles & descriptions always play a greater role in improving the rankings of the websites concerned. Search engines consider them important while assessing the pages for their ranking improvements. Perfectly optimized titles & descriptions equally increase the click-through rates of your website while your visitors see them in the search results to make a quick decision on whether to click on a link or keep scrolling without having any look at them.

While writing the meta titles and descriptions, try to use long-tail keywords. They will be helpful by perusing Google to recognize your page. Try to keep the meta descriptions between 150-160 characters only because Google usually truncates snippets that are longer than 160 characters.

4. Optimize the URLs

Several people managing a travel website often ignore some minor factors and things considered useless to look at. Later, the same ignored factors proved a big barrier to improvement in the website rankings. Apart from your title and descriptions, URL optimization also plays a greater role in ensuring the ranking of a website. Try to incorporate your keywords into the URL without making it long. That will surely prove helpful for SEO purposes and in all the efforts being made.

5. Optimize Content for Users

Your travel website content should not only educate the readers but also coax them to fill out the query form. Do not write content for search engines only; you need to incorporate the keywords. Write them for human readers alongside the machines. Your content must engage readers by answering several potential questions. Lead-generating content will coax your readers to take action by filling out an online query form.

Create content for human readers and also optimize it for search engines. It will be helpful for the website in the long run.

6. Optimize for local searches

You should optimize your travel website for local searches as well, because it is one of the best ways to attract travel-related service providers in your area. 97% of people searched online to find a local business. In addition, you have a verified Google MyBusiness account with accurate contact details, descriptions, photos, and other related information.

Are you looking for ways to promote hotel and travel business websites? If yes, then optimize your travel website for local searches.

7. Social Media Presence

Whether social media helps a website improve its ranking is a debatable topic. It is confirmed that it greatly helps you to increase the number of visitors, thus building your brand. Use social media effectively and also involve your prospects to the best extent possible with quality posts. Social media is a great tool to build an online reputation, educate prospects, and let them get into your website with a mere few clicks.

Social media presence plays a great role if you are looking for ways to promote a travel agency on social media.

Related: Know About Various Travel Writing Categories

Conclusion: How to Promote a Travel Website

To run a travel website effectively or smoothly, you need to take into consideration the above-mentioned notable points. Such factors are very important as they not only help you improve ranking, increase traffic, generate leads, and boost your online reputation but also remain helpful in building your brands. Since content plays a vital role in supporting your SEO efforts, don’t compromise with their quality parameters to ascertain that your readers develop trust in you.

We, at SEO CONTENT INDIA, a travel website promotion strategy provider company, are an India-based, fastest-growing content writing agency. By now, we have engaged with several customers to generate user-friendly and SEO-based content in different industry niches. Our writers are creatively and technically sound, so they ensure content creation for the best satisfaction of our esteemed customers. For example, to write news pieces, we have trained and highly experienced journalists on board. Contact us now for a satisfactory and exclusive business deal based on ethics, transparency, and total professionalism for content creation solutions.

Let us know if you have queries related to the promotion of a travel website. Many people contact us with questions like “How to Promote Hotel and Travel Business Websites?”

Related: Do’s and Don’ts of Travel Writing