November 6, 2017

Use Social Media to Build Customer Relationships

Building an effective customer relations strategy remains the backbone or rather a pillar for the companies to gain sustainability in the markets they operate. Most reputed and renowned companies maintain their loyal customer base whose trust and love are always overwhelming for them. Their customers are most often willing to stick with the brands through all highs and lows. The reason is, that such brands are aware of the proven fact that how to build or nurture strong customer relationships. They are thus re-imposed with a firm faith so do they win over loyal customers. People use social media builds customer relationships.

Over the past few years, social media has emerged as one of the effective mediums for marketing and promotional services.

Brand Watch intensifies the following factors which are worth noting for business corporations:

There are 3.17 billion Internet users worldwide
91% of the retail brands use two or more social media channels
There are 2.3 billion active social media users

To build your strong customer relations base through social media channels, you must remain transparent with your customers at all stages. Your transparency starts with making them feel how much you care for them. Start with offering them great service as much as you listen to the voices of each customer sincerely. The prerequisite is that you should prudently combine transparency, authenticity, and trust. These are the elemental factors that can redefine the refinedness of brands’ image. Your customers start developing this feeling that they indeed have a personal connection with your brand. Such feelings of theirs become a stepping stone for your success story to click.

Tips to use social media to strengthen customer relations

1. Be quick to response

Once you get a comment on your posts on social media channels, always be quick to respond to that. Don’t make unnecessary delays to acknowledge the queries with a professionally designed response. Even if it is a negative comment, make sure you respond to that immediately to let them assure that you care for them and admit to your own mistakes, if any. It will assure him/her that you have taken action to resolve the issues for which one wrote to you. That way you will not only improve your relationship with the customers but also build an overall branding before the potential customers.

2. Encourage the clients to post regularly

Use the easiest and healthiest options to encourage existing customers to post frequently on your social media channels. Coax them but never annoy them in your plan to encourage existing customers. Simply make them feel how important they are to you and to what extent you care for them. Encourage them to share their positive experiences with fellow customers. It is one of the most reliable and ultimate word-to-mouth advertisements to add value to your business operation.

Clients’ feedback about a company is seen as one of the most reliable as well as valuable factors to judge the credibility of a company than what it expresses by itself through other means. Try to involve your existing customers in your strategies. It will be easy for you to find drastic improvement in commenting, liking and sharing to finally benefit you through this easy channelization source. Sometimes, even negative reviews help.

3. Thank your valued customers

You can also use your social media platforms to stay in touch with and thank past and present customers. Try to resolve their queries on a priority basis and tag them once their queries are resolved. By doing so, you urge them to come to your account to share a positive reply. And, most importantly they feel inspired to share your post for your further channelization amongst the existing as well as new customers.

When you use social media channels to build relationships you can add a personal touch. Try to make a memorable experience through them. By doing this, the next time someone needs your services; he/she will come back to your company for the products and services.

4. Listen to Customer Feedback

Having an outlet for customers providing feedback is one thing, while it’s another thing entirely to do something with that feedback. It’s, therefore, your responsibility to show your customers that you care about their inputs by putting into practice their valuable suggestions and wants. To gain their trust and loyalty, it’s an essential step to listen to and implement customer feedback.

Whether you launch a new product or a new feature in your software, project them by ensuring you develop a connection with your loyal clientele. You convey the message that you pay all heed to their concerns and needs; therefore, you are out to prove that you are willing to swing into action and take steps for their benefit.

5. Personalizing Customer Experiences

Personalization is another excellent way to build customer relationships. Adding a live chat widget will allow your customers to speak to a natural person who calls by their name, thus providing an authentic experience. Ensuring social media interactions and email newsletters, including your recipient’s first name, is another way to personalize the experience.

6. User-Generated Content

It is no hidden fact that customers love to share and tag brand products in their photos while posting on social media. It is known as user-generated content or UGC, as projected in the broader context. For example, online shopping retailer ‘Amazon’ uses UGC in their social strategy to showcase their customers wearing different styles of ‘Ray Ban’ glasses. In turn, they may tag the original account of ‘Tom Cruise’ wearing ‘Ray Ban’ glasses. Permission is needed to repost a user’s photograph onto your brand account.

7. Engage with Your Customers

You need to actively engage with your customers across all your social media profiles. Never miss the opportunity to join the conversation when your customers respond to your posts. Thank your customers for posting on your profiles, sharing information and giving their feedback, whether positive or negative feedback. Similarly, thank your customers and follow them if they retweet one of your posts on Twitter.

8. Show Your Human Side

Customers enjoy dealing with warm and receptive corporations, and certainly not those who are cold and heartless. Showing a personal touch will give you the most out of your social media experience. It will make your profiles fun and interactive, too. Therefore, keeping such factors into consideration does matter the most.

So, you must use social media meritoriously to build your customer relationships.

9. Contests or Competitions

One of the most effective ways of building a solid community is rewarding your customers from time to time. The purpose of contests and competitions might range from learning more about the customers through surveys to attaching a grand prize to bring in fresh leads by hosting a contest where a customer becomes eligible only by sharing your posts.

10. Exclusive Promotions, Sales, or Events

Make your customers feel that you care by running exclusive promotions, sales, or events. Everyone wants to cash on a good deal, and if they are exclusive, it becomes more appealing. Besides rewarding your followers, you could grow a specific network by adding that the discounts are exclusive to a particular social media network. You can also involve your customers with offers like an exclusive coupon for everyone who shares a post to raise a network.

11. Surprise Your Customers

As you are dealing with humans directly, try to win their hearts and emotions by doing something out of the box. Take some extra effort to impress your customers. It can be done by creating memorable moments, engaging in memes, replying with inoffensive sarcastic language, and being flexible and causal with them. Thus, social media builds customer relationships.

12. Take Prompt Action to Complaints

Customers do not always publicly appreciate your excellent service via comments, rating reviews et al. Customers often complain about the product for various reasons. Thus, consider the matter seriously before spreading the negative voice into a lousy reputation. Set the alerts using social media monitoring tools concerning negative mentions about your product. Figure out the damage control strategy and respond instantly; take prompt action.

13. Manage Your Customer Expectations Carefully

Social media boasts some rules, and the best way to reach target customers is by following such rules. Social media requires instant communication. Indeed, social media users always expect that brands must reply to their queries within an hour. You must be productively equipped with social media.

14. Publish Quality Content on Social Media Pages

Customers expect some quality content featured on your social media pages. If you mismanage these issues, your brand might face failure. It all occurs in the public sphere. Customers are interested in exploring news and information on your pages. Thus, construct a strategy to form a balance between the two.

15. Show Your Product Value by Hiring Influencers

You can hire social media influencers to attract customers. People quickly get allured by celebrities and influencers. Let that happen. If you want to Use Social Media to Build Customer Relationships, this post is useful for you.

Find More Ways to Strengthen Customer Relationships

Above mentioned ideas are just a few of the countless tips which you can use to reach out to potential customers. Improve your image to grow your business by placing strong social media strategies. With our unique and creative social media marketing strategies, specializing in youtube marketing strategies, you will likely get attention from more than just your loyal fan base.

Contact the SEO Content India team now to obtain more information and great ideas from our expert strategists. We will like to support you to build your brand image and managing your customer relationships through effective social media strategies for business promotions.

Some Related Posts:

Importance of Contents for Persistent Business Growth

Conglomerate SEO & Content Marketing Strategies for Faster Ranking