20 Dominating SEO Trends for 2024

Excitements for the New Year 2024 are unbound because, in a mere few days, we will be welcoming it with new commitments and resolutions to fulfill. Undoubtedly, one should have thorough planning to get the best out of the next 12 months. Having resolutions for anything and everything indeed empowers you to look beyond your current perspectives and fulfill your ambitions to write a new success story. To rock, you must be updated with these 20 Dominating SEO trends for 2024.

Search engine optimization (SEO) trends are constantly emerging today, like never before. The prevailing trend seems to continue with its irrefutable impact in the coming days, weeks, months, and of course, year—the New Year 2024. While most of us are eagerly waiting to welcome the New Year 2024, are we equally prepared to comply with the SEO strategies and tactics that are expected to dominate in the coming months? DenverSEOGeek highlights select Google SEO trends & strategies for laymen to understand as possible potential scenarios in the year ahead.

Google, with its numerous updates in 2024 alone, has already set various types of new trends for webmasters and SEO experts to follow, understand, and continue practicing in the coming 12 months of 2024 too. It has already been confirmed that Google keeps changing its algorithms approximately 500-600 times annually. To stay relevant and dominant in the SERPs, you must be armed with the Top 20 SEO Trends for 2024 and implement them as and when required. Such planning is bound to help you retain your existing position and gain newer benefits while you welcome the New Year 2024 with greater zeal.

If you are one of those well-informed, fully aware individuals who knew that well and also experimented with how SEO emerged in 2024, then it becomes mandatory for you to remain updated with the right SEO trends in 2024 as well. Such planning would be required to maintain that pace and avail the maximum benefits of both the prevailing and upcoming trends.

You will remain abreast of the steps to take, the strategies to change in light of certain caveats in the coming year, and also by implying something innovative to cope with the new challenges and to gain maximum benefits. It is high time you remain informed of every single factor. Here are some of the notable key SEO trends for 2024 that should be adopted today to remain competitive on the search engines in 2024 and beyond.

Why Should You Follow These Top 20 SEO Trends in 2024?

1. Featured Snippets Are Expected to Appear in the Organic Searches

Don’t forget that, with time, Google has been changing its algorithm now and then to deliver an improved search experience for its users. Take, for example, its unique steps through the Featured Snippets are always in the limelight. Featured Snippets usually appear above the number 01 organic search result in Google, which is known as “Position 0”.

Webmasters can, therefore, opt-out or mark their pages as featured snippets. You can use the <meta name=”Googlebot” content=”nosnippet”> tag on your page. To enable your pages to be featured as a snippet for the users’ search requests, you can’t do anything. Google decides to take a page as a featured snippet after checking the specific application criteria. Pages with clear answers to commonly asked questions would have an increased chance of getting featured as snippets.

Featured snippets are frequently clicked by people. So, don’t take this trend lightly because it has already been confirmed that 54.68% of clicks from Google originate from Featured Snippets only. Perhaps you can’t ignore it after knowing such a vital aspect of it.

2. Prudent Use of Artificial Intelligence (AI)

Artificial Intelligence (AI) has already emerged as one of the most sought-after and important technology resources being used by companies and even Google to appear in the unique searches which keep occurring almost every day. Being one of the biggest SEO trends in 2024, AI is going to have a monopoly on the Top SEO Trends That Will Dominate 2024 in the years to come to help searchers arrive at more relevant pages without making unnecessary efforts.

Hypergrid Business suggests several notable enterprise AI predictions for the year 2024. The guidelines are worth exploring in the current contexts while we witness a new change in technology and the digital sector every second. AI enables machines, especially computers, to perform critical operations efficiently. That is why it can do the same job as a human being with better performance than its human counterpart in the least possible time.

Benefits of Artificial Intelligence in line with Key SEO trends for 2024

• Round-the-clock Availability
• Day-to-Day Applications
• Digital Assistance
• Handling the Repetitive Jobs
• Medical Applications
• Hazardous Explorations
• Minimal Errors

3. Voice Searches Would be the Future of SEO in 2024

If you are keenly assessing the future of SEO in 2024, then you mustn’t ignore the importance of voice searches in that context. Optimize your website for Voice Search to the best extent possible because 50% of all searches will be done through voice searches by 2024 and beyond.

With the growing use of mobiles and similar smart devices, voice searches are now becoming a popular trend among Internet users worldwide, as reality is not to be ignored anyway. Apart from smartphones, mobiles, and laptops, there are several other devices as well used for voice searches. They include the most popular ones like Amazon Echo, Samsung Smart TV, Voice Pod, etc.

Indeed, all national and multinational companies in different locations in the world are now using the latest SEO trend of voice search optimization for several business benefits, including:

• Boost website traffic
• Raises brand awareness
• Improve brand visibility
• Connect well with potential users
• Enhance maximum customer engagements
• Increase conversion and thus sales

4. Consider Videos as sources of Information

Are you looking for 20 Dominating SEO trends for 2024? Like voice searches, the apt use of videos on the Internet is also exponentially on the rise nowadays. It will have more use and therefore attain popularity in the years to come. The New Year 2024 will witness its greater roles in different contexts. Small, medium, and large organizations have been incorporating video marketing resources into their marketing strategies, as 80% of the prospects remember a video ad at least for a month.

Related: 10 Benefits of Using YouTube Advertising to Promote a Brand

Webmasters who are concerned about the SEO predictions for 2024 will include video marketing on their priority lists of marketing by keeping the above-mentioned aspects into consideration. The obvious impact can be best understood by the fact that apart from influencing the shopping psychology of the target audiences, it is capable enough to provide you with the best possible flexibility, value, and relevance.

Video Marketing Can Improve Your SEO Initiatives in 2024

• Videos Prove Your Content’s Value to Google
• Videos Drive Traffic to Your Site
• Video Contents Earn Links
• Videos Boost a Brand’s Social Presence
• Video Marketing Can Improve Your Conversion Rate

5. Backlinks for the SEO Practices in 2024

You have strategic plans for smooth transitions from the current tools to the new ones that keep coming every day. If you are thinking keenly of making a remarkable difference in SEO in 2024, then you should underestimate the power of link building in specific contexts now. For decades, link building has been a major source of increasing ranking in the SERPs, but the way of building links has changed dramatically over the period. Keep this important aspect in mind: now only quality links from the authority sites work; therefore, the rest is useless stuff to avoid.

While building backlinks, you know the difference between no-follow and do-follow backlinks. Whether it is a no-follow or do-follow backlink, make sure that your website generates it from the authority websites naturally to help you avail maximum benefits.

It is high time you go through these sure ways to create only high-quality backlinks for SEO purposes. On the other hand, be clever while optimizing anchor text for SEO.

Even beyond SEO in 2024, there are many benefits of link building to remain relevant in the months and years to come, including:

• Domain & Page Authority
• Referral Traffic
• Brand Visibility
• Brand Authority
• Build Authority
• Influencer Marketing
• Syndication Boosts
• Trust and Credibility Indicators

6: E-A-T (Expertise, Authority, and Trustworthiness)

In the SEO predictions for 2024, E-A-T might play a greater role in improving the overall online value of your website. As E-A-T stands for expertise, authority and trustworthiness, the acronym clearly explains the prime motive. The need of the hour is to evaluate every such element sincerely and generously.

Google no longer seeks to rank just long-form content. Instead, it is like a piece of content that is accurate and which can prove beneficial for potential searchers, therefore, you must plan accordingly.

Here are the best examples of building expertise, authority and trustworthiness aspect;

• Guest Posts
• Speak at the Conferences
• Awards and Recognitions

If you get successful in establishing your website as an authority, then you will obtain organic backlinks, social shares and last but not least social mentions automatically. This is what paves the way for additional benefits.

7. Mobile Indexing Would be the SEO Trend for 2024

Do you know this proven fact: 57 percent of all Internet traffic now comes from different types of smartphones and tablets? So, make sure to build websites that work well on mobiles and smartphones that are compatible with such smart devices.

Mobile-first indexing can be defined as how Google crawls and indexes any website. In mobile-first indexing, though, Google crawls and indexes a page in the mobile version instead of the desktop version. Nowadays, Google indexes over 50% of web pages through mobile-first indexing; therefore, its role can’t be ruled out.

8. Loading Speed of Pages

If you are predicting SEO in 2024, you should not ignore the loading speed of the pages. Even today, if your website takes more time to open than usual time, your prospects would prefer to leave you and start another search as a better option to explore.

There are several free online Website Speed Test Tools too like PageSpeed Insights and gtmatrix to name a few. They are available for you to help and support you to analyze your website load speed.

If your site loads in say 0.8 seconds, it is faster than approximately 94% of the websites. So, keep checking your website speed and try to improve speed constantly if you are keen to monopolize your market.

How to Improve Page Load Time of a Website?

To keep your website ready with the latest SEO trends for 2024, you should check and improve the page load time keenly. There are several ways to improve speed. Here we have enlisted some of the most common ways:

• File Compression
• Minification
• Reducing the Redirects
• Content Delivery Network (CDN)

9. High-Quality & Interactive Content

High-quality & interactive content would remain a key prerequisite as the ultimate criteria to improve customers’ engagement and rank the websites. Now, 91% of the buyers are the ones seeking out more visuals and interactive content.

Apart from serving to keep visitors on your pages longer, interactive content is immensely shareable and more engaging. Your SEO initiatives for 2024 would be incomplete if you don’t consider fresh and high-quality content. Apart from sourcing quality and well-researched website content, you should hire professional SEO article writers too.

Some of the Benefits of Fresh and Interactive Content include:

• Higher Engagement Rate
• Increase the Data Captured
• Improves Brand Loyalty
• Interactive Infographics
• Surveys and Polls
• Personalized Assessments and Quizzes
• Tools and Calculators

10. Improvement of User Experience

No matter how good your website is, your pages should load quickly and have a simple interface for the users to understand and grasp easily. If it takes lots of time to open or tough to take action, your prospects will leave you instantly and start another search thereafter without a second thought.

A mere 1-second delay in page load time can result in up to 7% decrease in your conversion rate.

If you are interested and willing to comply with the latest SEO trends for 2024, making the browsing experience easy for your readers. It will help them explore your website and place orders with ease.

Ways to Improve Your Website’s User Experience

• Use white space
• Optimize the loading speed of web pages
• Use easy call-to-action 
• Use hyperlink differentiation
• Contents with bullet points
• Use images with alternative tags
• Include eye-catching headlines
• Keep your website pages consistent
• Catch your 404s
• Be responsive and mobile-friendly

11. Leverage Influencers

With time, the demand for influencer marketing, especially social influencer marketing has increased to a greater extent. Hiring or partnering with a social influencer can help you amplify your content, get social shares, therefore, reach and generate even more traffic to your website.

The influencers can assist you in spreading the word about your campaigns, especially your newly launched products and/or services. Internet marketing and media brands are spending more funds and resources on influencer marketing nowadays because it has become a newer way to drive results quickly. SEO initiatives in 2024 will have influencer marketing in place.

Some common benefits of using influencer marketing to boost your social strategy, following:

• Quickly Builds Trust
• Quickly Improves Brand Awareness
• Enriches Your Content Strategy
• Helps You to Reach Your Target Audience
• Brings Value to Your Audience
• Enhances Winning Partnerships

12. Use of Search Engines Other than Google

Currently, Google has almost 75.74% of the search engine market share and it is constantly updating and expanding its platform to improve the user experience. But, you should not depend on a single search engine. Instead, consider other search engines as well.

Some other popular search engines include YouTube, DuckDuckGo and Bing among others. So, before creating and posting content on your website, make sure that they are compatible with other search-enabled platforms as well.

13. The Localization of SEO

Recently, there has been an upsurge in searches that are country- or region-specific due to the emphasis on supporting local and small companies. It means that even if a company has a high ranking in the US, someone trying to buy in India might need help to see it. Thus, local SEO should be a key component of SEO trends in 2024 strategies for websites aiming to reach local customers.

14. Critical is User Experience

An excellent user experience is essential because numerous businesses are available to customers conducting online searches. If your website’s pages take too long to load, the navigation needs to be more precise, or the material needs to be more informative, visitors will only stay on it for a short time. Because it’s the end user you want to convince to buy your products or services, you must code and design with them in mind. It is the best SEO trend in 2024.

15. Snippets of Interest

The number one Google result is no longer the benchmark for Top 20 SEO Trends for 2024 due to the emergence of highlighted snippets. Google’s highlighted snippets appear before any search results and are in plain sight. They are short responses to frequently requested questions. They attract the most user interaction, are the first item users see, and more than 40% of voice search responses are made in response to them.

16. Online Shopping has Evolved

Online retail for SEO trends in 2024 is trendy. That’s nothing new, but a few significant innovations will alter how people shop online. To replace other intermediaries between customers and retailers, Google is looking for methods to enhance the shopping experience. A few actions it has taken include getting rid of commission fees, removing costs for sellers, and enlarging its affiliation with Shopify.

Read More: Avoid Google Penalties for Better Protection and Maintaining the Ranking

17. Grouping of Keywords

Any SEO strategy must start with a keyword, and with advances in technology, firms are now using efficient keyword targeting as their newest SEO tactic. Using a single keyword to optimize your web pages is no longer effective. To rank higher, the latest SEO in 2024 trends involve using numerous keywords with similar search intent.

18. Associated Keywords with Meaning

Semantically linked keywords are rising in popularity, much like many other anticipated new SEO trends in 2024. These terms are semantically related to one another. The search engine analyses the context of the user’s query and tries to comprehend their search intent with the aid of semantic search. Using logically connected keywords makes information more helpful.

19. Get Ready for Lower Organic CTR

Since the SEO in 2024 juggernaut developed several SERPs that directly respond to users’ searches, we have noticed a significant decrease in Google’s click-through rate (CTR). Users can acquire the answers they need with Google’s rapid replies without leaving the search results, saving time and effort. In actuality, Google is attempting to keep consumers within its ecosystem because that gives it more control to deliver pertinent information.

20. Crucial Web Elements

The SEO trends in the 2024 industry were going crazy over Core Web Vitals before we learned about Passage Indexing. Google has been pressuring web admins to offer consumers a better page experience, as you may already be aware. That was mainly done to ensure that any visitor who arrived at a page via a Google search result wouldn’t leave the page because of a lousy page experience.

Conclusion on SEO predictions for 2024

Search Engine Optimization (SEO) in 2024 is surely going to be reshaped in the days to come. But your bit of carefulness can help you survive and attain goals at ease. SEO is not going to change in the Year 2024 but strategies are certainly going to change. If you are well-armed with the latest SEO trends for the year 2024 you will remain ahead of your competitors.

If you are looking for an SEO solution provider company, search in the online industry to reach genuine ones. Potential companies will support you in keeping your websites updated for 2024 and save you from spam marketing-related situations.

Google is updating its algorithms more than 500 times a year, so be aware of each Google update and build links naturally in the Year. Make it one of your resolutions from the bundle of efforts you have planned.

So, what do you think about the future of SEO in 2024? Have you tried any of them yet to combat any unforeseen situation? Determine and do it now with greater zeal.

Read More: How an Outdated Website can Hurt your Business