Importance of Long-Form Content in SEO
From small startups to reputed companies, generating long-form content is necessary to get a place on SERPs and generate leads. But all do not achieve success. This is because long-form content is not all about writing some extra paragraphs. First, you need to understand what long-form content is and why you need it. Learn the importance of long-form content in SEO in this post.
Long-form content with more than 1200 words is capable of better performance than short-form content. It does not mean that whatever you write will be rewarded. The content you generate must be well-researched and reader-friendly. As a website owner, you should be aware of the ins and outs of writing long-form content. Keeping in mind the requirement, the demand for long-form content for SEO has increased.
What is long-form content?
Content strategists and webmasters have defined long-form content differently. According to the search engine journal, if you are just writing 500-word content so that the search engines take notice of your content, then you are not publishing long-form content. If you do not have time to write 2000 words, then consider 1200 the minimum.
Neil Patel says that as a content marketer, you have to create rich or long-form content, meaning 2000+ words of high-quality and well-researched blog posts. He also explains why you should create long-form content and how to do it.
What Are the Key Benefits of Long-Form Content for SEO? Before knowing it, you should also know about thin content, which is also known as short-form content.
What is thin content?
Thin content is content that has very little or no value to your website users and search engines. Search engines, including Google, consider web pages with very little or no content as thin content pages. On the other hand, pages with duplicate or scraped content are also considered thin content pages. To avoid the thin content penalty, you must create fresh and quality content, as Google doesn’t promote any pages that are stuffed with keywords.
Some common formats of short-form content include:
- Short blog posts
- News articles
- Infographics
- Social content
- Emails
Disadvantages of short-form content include:
- It is hard to cover a topic in detail with short-form content
- Such content does not engage your readers
- Such a content is not evergreen in most of the cases
- Google does not like short-form content
- Short-form content does not give you much internal linking opportunity
Benefits of Creating Long-Form Content
Moreover, long-form content for SEO can deliver several marketing benefits, including:
- Higher Online Visibility
- Improved User Experience
- More Social Sharing
- Better Link Building
- Reliable Website Authority
The main purpose of all types of backend efforts for websites is to increase their visibility to search engines. They are aimed at achieving maximum popularity. By creating rich content, you add value to them as part of such efforts for increased visibility of sites. It is worth noting that the preparation of rich content (long-form content) is one of the noteworthy steps for that particular purpose of getting noticed in the online world.
1. Maximum Attention Seeking
Rich contents are those that can easily appeal to search engines through the use of effective tools to maintain updates for attention-seeking. Contents can be easily customized through titling and subtitling. Likewise, proper differentiation of pages to focus on navigation titles is equally important. Through proper structuring of contents, from their headings to text richness and images, your content appeal to many people. Attention-seeking content is bound to increase the number of website visitors. Visitors start reading the sites with renewed interest.
2. Fulfilling Technical Requirements
The content prepared can’t become rich enough to seek reader attention until and unless they have SEO-targeting features. Search engine optimization (SEO) is an important factor in online content. If you are successful in creating the SEO complaint contents, they fulfill the technical requirements to ease the site’s visibility to the search engines due to being planned for a technical purpose.
Page customization is important, like focusing on titling while you prepare content for websites to get noticed. They are important factors of rich content that tweak the search engines to seek everybody’s attention. They prioritize sites to turn into popular ones sooner. Technically competent and rich content are those that have effective titles besides sub-page titling and headings to attract all and sundry.
Rich contents are those with features of complaint with proper keywords stuffing to seek the attention of all search engines.
3. SEO Benefits
The exact algorithm that Google uses to determine which pages should rank well in organic search is, of course, a mystery for SEO and digital media experts. However, research by SERPIQ proves that if you want your articles to rank well, consider using long-form content. So, you are advised to create long-form content if you want to rank well and generate traffic.
If you create long-form content for SEO, you will be successful in engaging your traffic. Once you engage them, you may drive them to take action. What Are the Key Benefits of Long-Form Content for SEO? All you need to know is How Long blog posts should be for SEO.
4. Build Authority
Each search engine, including Google, is focused on resolving the problems of businesses and queries of searchers. Each search query is, in effect, a problem that needs to be resolved. The main goal of search engines is to provide the exact answer to the questions of their users.
In the long-form content, you get ample space to provide answers to the potential questions of your prospects. When your content ranks well, you see an increase in organic traffic and sales. This way, you build the overall authority of your website.
5. Boost Brand Awareness
Long-form content of a good length is seen as the source of a lot of information about a product or service in one place. Search engines and users love content that is long in size and provides a complete solution to a particular issue. When you succeed in engaging your readers, you improve your overall brand awareness. Content plays a huge role in building a brand.
6. Earn More Backlinks
Research shows that long-form content tends to earn higher quality and authority backlinks than short-form content. Thus, such a backlink contributes significantly to improving search rankings.
Do you know why long-form content gets more authoritative backlinks? This is because it tends to be more useful and comprehensive than short-form content. Longer content in SEO is more impressive and tends to stand out in a Google search.
7. Improve Conversion
One of the main benefits of creating Long-Form Content is that it improves conversion rates. As per the research, conversion rates have increased by more than 30% after adding long-form content. In addition, Google has also confirmed that Links Are Not That Important nowadays.
How to Creatively Design Content to Turn Rich?
Undoubtedly, rich content is those that seeks the attention of even layman readers, besides fulfilling technical requirements to seek the attention of all search engines. It would be possible through proper structuring of contents with headings and sub-headings. The word count ratio of text blocks to headings in the proper formats is crucial to keeping contents well organized. Such a general rule ensures thorough reader engagement by clear headings to define content aims. The addition of images with texts in genuine proportion is bound to bring a renewed impact.
Related: Points to keep in mind while writing blogs
Proper use of short terms to define images related to content would be an impressive step. To ease the reading process and to keep every reader stuck on the site, the contents created must be thoroughly explained in terms of tags and categories, besides being sequenced uniquely as attention-seeking stuff. Now your question, “What Is Long-Form Content and Why Do You Need It in 2024?” is clear.
Conclusion: Long-form Content
Such efforts bring excellent results through increased visibility. They offer ample room for search engines to notice the contents of the websites for their recognition and ranking. They translate into the best visibility of the sites concerned. Ensure that the content is created by professionals, as many points need to be taken care of while creating the content pages.
The length of your long-form content plays a vital role in improving the overall reputation of your brand. Whether it is long-form or short-form content, it should be problem-solving and engaging. I hope this guide to long-form content is helpful for you. If you still have some queries in mind, let us know. Why is long-form content needed for your SEO?
Frequently Asked Questions (FAQs) About Long-Form Content
Q. What is a long-form blog post?
A. A blog post that is around 1200 to 2000 words is usually considered a long-form blog post. In 2013, words between 350 and 600 were considered the best blog post-practice. But if we talk about the length of a long-form blog in 2023, the numbers have increased from 3000 to 10000 as new standards from an SEO point of view.
If you think about how long blog posts should be in 2023, keep in mind 3000 to 10000 words, but you may increase the limit.
Q. Is Long Content-Length Worth It?
A. Yes, long content is worth it for your audience and search engines. There are several benefits of long content length in SEO in 2020 and onwards, including:
- Higher online visibility
- Ensure user engagement
- Improve social media sharing
- Generate better reader value
- Build authority
- Improve brand value
- Boost conversion
Q. What does it mean by long-form content?
A. Long-form content can be defined as an opportunity to go into more depth and provide solutions to your customers with the content marketing materials you use to reach out to your target audience. The blogs you write to educate your readers and invite Google bots should be between 2000 and 3000 words.
Q. Is long or rich content better for SEO?
A. Yes, content length plays a great role in SEO. As you already know, the more links and social shares a web page has, the higher it will rank on search engines. Web pages with a lot of informative and researched content are inclined to receive more backlinks and social shares.
So, maintain your ideal SEO content length without compromising the quality of the content. If you think about how long a blog post should be for SEO in 2020, apart from the technicalities, try to generate 2,000 words or more. In addition, consider SEO trends for 2020. Why is long-form content needed for your SEO?
Q. How Many Words Are Needed for a Long-Form Article?
A. See, there is not a defined universal rule for word limits when it comes to articles, blogs, or website pages. However, a web page with more than 2000 words is considered perfect for SEO. For a long-form article, try to create 2000+ words so that it gets preferred by search engines and readers.
Q. How Long is a Long-Form Blog Post or Website Page Content?
A. As you already know, there is no defined rule when it comes to a number for a long-form blog post or website content. But industry experts believe more than 2000 words are long-form content. The maximum it could go around is 20,000 words, so keep in mind that blog post length best practices in 2023 while generating content.
Q. How long should content be good for SEO?
A. The best blog length for SEO in 2023 and onwards is 2000 plus words. If you’re looking for an ideal blog post length for SEO, you should create the most useful and SEO-optimized content for your target audience that matches their intent.
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