Scannable and Actionable Content Improves Conversions
Long-term planning and vision for sustainability would be possible only if a website planner equally focuses on the content creation aspect. It is crucial that you must have simultaneous planning to develop your website alongside having a keen focus on the content creation aspect. If understood in laymen’s language, then it can be said your contents actually work as a portrayal of the company’s facts. Besides genuine efforts to create the required website content, your focus should also remain on the effective content plan for promotions and similar other purposes.
It is a must to differentiate the types and categories of content before you create any. Major content categories are SEO content, articles, blogs, product descriptions, et al. Website contents are those which you need only once at the time of designing the website. Rest content categories are an ongoing process. Thus, their needs are always there to keep the website on the right track. You need these contents at regular intervals to support the ongoing SEO strategies. They are also important in executing content marketing strategies.
When it comes to writing content, does simple SEO-based content actually work for you? Have you ever realized the fact that several successful companies invest huge sums as allocated funds besides their resources, energies and manpower to land potential customers on the websites to turn into future customers? If he/she leaves the website without even filling in the online form or making a purchase, then isn’t it an utter failure?
You can appeal to your website visitors to fill in the Query Form and make purchase decisions thereafter through persuasive content. It would be possible only if you focus on providing them with readable, actionable, and highly engaging content which can easily catch the attention of your site visitors.
How to Turn Your Content Readable & Actionable?
There are several positive factors in content that leave a charismatic impact on the readers. Experts at SEO Content India especially our writer and content marketer team have prepared a list of select factors that can make your content unique. Your potential customers will read and definitely take action if your content meet such parameters as mentioned below:-
1. Write Scannable Content
It is a human tendency that people often ignore even high-quality well-researched content unread until they are properly formatted and easily attention-grabbing. Always try to make your content scannable through the use of catchy headlines and sub-headlines. Bullets also attract readers thus you must not forget to use them. Your readers often decide to go through the whole content stuff only after reading the headings and sub-headings.
Only after going through the content, do the potential buyers make a decision about whether to buy the products or services or not. So, you must not compromise the quality of content.
2. Make Your Content Actionable
Apart from writing content with a primary focus on your company and its products or services, you should concentrate on relating your products & services to the common masses. Make your readers feel as if whatever ideas you discussed were actually too much close to the common masses and mattered to them. How your company’s products & services are useful for them and what made them better than the rest?
Also, make them understand what distinguishes you from the competitors. Tell them everything which is appealing. Make your readers part of the mission by encouraging them to share their ideas in comments or to share your content on different social media channels. Such association and persuasiveness also work great to turn content truly actionable. Focus on such ideas for maximum perceptiveness.
3. Avoid Grammatical or Factual Errors
No matter how actionable, well-researched and focused content you prepare, if it carries grammatical or factual errors then chances are high that you will be ignored by the readers. They will start considering you a novice, unprofessional, and even a copycat. Grammatically poor content will make your audiences think twice before willing to make any purchase or even fill out the Query form. In fact, grammatical or factual errors can easily mar your online branding too. You can resolve such major issues by hiring content editing services to approach professional editors.
After editing, proofreaders crosscheck each page before sending it for final approval so that no errors are left. Organizations must focus on editing and proofreading in order to create the best content and stay ahead in the cut-throat competition.
For You: Understand the Need for Content Editing Service
4. Problem-Solving Content
Ensure that the content you create is completely problem-solving and worthy in all respects. Make your content communicative and engaging by asking a question to your readers throughout the post. It should also provide sufficient and genuine replies to questions raised to coax readers that you are indeed solving many of their problems. Such integrity and consistency will also ascertain your content maintains relevancy. Thus, it will appeal to the readers from start to end. Apply simple logic that throughout the post you are actually solving the problems of your potential customers. Such consistency and a focused approach will not only invite readers to take action but also prove helpful for you to improve your branding.
Similar: 5 Key Benefits of Writing Quality Content
5. Use External Links
Undoubtedly, external linking is always useful for SEO purposes. You must use them prudently. Try their use in the last instead. If you use any such external links on the top, your reader might go to the linked page and remain engaged to that only. This way you will easily lose a reader who could go through the whole post to read your ideas thereafter. In many cases, people don’t come back to the original posts thus the chances are high that forget your content. Therefore, you must ensure that you use external links in the last. It will pave the way for you to avail the SEO benefits without losing your loyal readers—potential customers.
6. Write a magnetic headline
Writing a magnetic headline is the first step toward creating readable content. It will not only help you grab the attention of your readers but also increase your click-through rates. So, grab your user’s attention with a magnetic headline and evoke their interest to click on your website.
7. Write in a conversational tone
Write for readers, not for search engines. You do not know the exact qualifications or English understanding power of your readers, so writing tough and long sentences will demoralize your brand’s value. To improve readability, you should write in a conversational tone. To believe in you or your brand, the readers have to connect to everything you write.
8. Length
Do you know what should be the ideal length of a blog post? People create short-length content and long-form content, and just post. However, there is no rule to the perfect post length, but long-form blog posts with a word length of at least 1000 words are considered as the best in terms of engagement and organic ranking.
For You: How Long Should Blog Posts Be for SEO?
9. Leave them wanting more
A good post with a strong call-to-action helps you grow your audience & sales manifold. If you want your prospects to take action, your CTA should be easily available. If your readers want more, they will explore other posts of your brand. Your CTA should be like “Download,” “Share,” “Join,” “Sign Up,” “Learn More” or “Watch”.
10. Add relevant and helpful links
Internal links back to your other relevant posts will keep readers on your website and reading your best material. Apart from keeping your readers engaged, internal linking also boosts SEO. Good content uses both internal and external linking to expand the reader’s understanding and add value. So, make sure you write actionable content for your readers.
11. Identify Your Audience
The first stage in coming up with ideas for readable content for your blog posts is considering your audience. You can write what pertinent questions they are interested in or issues they would like to solve. You can also use your blog’s analytics to consider the subjects that might be relevant to your readers. You must understand that scannable, actionable and readable content improves conversions.
12. Simplify Your Posts
This mystery has been unraveled that the Internet has changed the way we read it. If you want your readers to engage with their content, you need to break up content into easy-to-read blocks and incorporate design elements that make it simpler for the readers to consume. This is how you make your content readable and actionable.
13. Content Repurposing
Creating readable and actionable content daily is a difficult and tiring task irrespective of whether you have a small or big team. One of the best tactics in this regard is to pick your top-performing content and go for its repurposing instead.
14. Maintain Your Brand Voice
Every brand has a unique voice, and it is liked and identified by its users. Having consistent brand content keeps your readers engaged and relates to your brand.
15. Filter Your Content
Leave no chance to grab the user’s attention, or else it will be a missed opportunity. Never forget to add some texture to your content. Brainstorm a couple of topics and leave no stone unturned to create a variety of content around it, ensuring at the same time that the content you post is of top-notch quality.
16. Working with Influencers
As your content helps you build a certain audience that you are striving to get, working with the influencers could fetch you a whole new set of audience. What better way to showcase your brand before a huge potential audience?
For You: Grow Your Business Using Prevailing Influencer Marketing Strategies
17. Timing Your Post
Using platform analytics helps you understand when the traffic peaks. Therefore, make sure that you schedule your posts during that time only to avail yourself of maximum benefits. For instance, your Facebook followers are most active on Monday evening, so make sure that your posts are shared during that period. It will ascertain you avail maximum benefit.
18. Backlinking
As the quality of your backlinks is a reflection of your content’s quality, to enhance its readability, it makes you all the more trustworthy in the eyes of the search engines. So, it becomes all the more important that you earn backlinks for more qualitative content.
For You: Creating High-Quality Backlinks for your Website
19. Consistency
There are two essential Cs about readable content—Creativity and Consistency. These skills are undeniably the most important keys to attaining success. It has been found that prioritizing readability and winnability are more likely to see positive results.
20. Uniqueness and Innovativeness
Though traditional content in itself can be highly effective in gathering audience attention, unique, innovative, polished and interest-worthy content will undoubtedly keep your audience more engaged. Adding a layer of uniqueness can be seen as one of the best tactics to create a conversation with your visitors.
Final say on how to write actionable content
Writing high-quality and well-researched content is not enough for the websites to showcase the charismatic impact. Make your content as readable as possible to maintain its worthiness and reader engagement. Our experts highlighted a few significant tips about how to make your content readable and appealing. Thus, you must urge your readers to take prompt action. Think about outsourcing your writing work to get content written by professionals if you don’t have in-house writers.
If you want to write actionable content and get our samples and quotation, contact us now. Our customer care executives remain round the clock available to serve our customers located in different parts of the world.
Related: Maintain Search Engine Rankings
