Product Descriptions Increase Sales

At times, quality products or services fail to seek the attention of potential takers only because they are not being propagated systematically. There are countless means and options to attain such popularity, but ‘Product Descriptions’ are unique. They are indeed mandatory for every product planned for launch. As there have been bigger transformations in the digital era today, anything and everything, from daily chores to electronics and even vegetables, is sold online nowadays. So, you have been advised to write product descriptions that increase sales.

With the popularity of eCommerce stores from around the world, an ardent need is felt to highlight the products or services to be sold to potential customers. Product descriptions are the ultimate means to highlight a unique selling proposition (USP) for genuine business prospects.

Understand the Value of Product Descriptions

Undoubtedly, the value of product descriptions can’t be ruled out in the current scenario. Written meticulously in the minimum number of words, they describe much about the products or services to peruse potential buyers or users. It is one of the most effective as well as workable means to highlight products by sharing their details in layman’s language. Indeed, product descriptions are not the only means to persuade customers. The most important factors involved in bringing consumers into one’s fold include several stores offering certain discounts on additional value-added services like free delivery and cash-on delivery facilities, et al. There is great importance of product description to increasing conversion and driving traffic.

Such things leave a greater impact, but at the same juncture, customers would always like to know the depth of the products or services they are willing to get. Product descriptions are thus the best means to keep potential customers informed of what one presents to them.

Online businesses require multi-layered operational plans to remain ahead of their competitors. That is why almost all stores choose different mediums to market their products & services to reach a maximum number of customers. By doing so, they strengthen their positions in the market to prove their mettle in the online business, thus ascertaining that such steps are effective mediums to rank highly. People come to the websites due to various strategic plans; therefore, sites receive organic traffic.

The Importance of Product Descriptions to Increase Conversion

Bringing the required improvement in organic traffic to websites remains mandatory to promote and sell products or services online. It would be impossible for eCommerce portals to attain organic ranking until and unless their webmasters focused on procuring quality content. Apart from bringing improvements in the technical part of websites and adding high-quality images, they also need to focus on obtaining quality content. They collectively help to improve organic rankings.

It will engage the readers to increase sales. Product descriptions are crucial as part of the customized content eCommerce portals must have to showcase products as well as attain their rankings. When it comes to product description writing services, organizations must focus on both quality and quantity of well-researched product descriptions. They will entice potential buyers to read and thus make buying decisions thereafter. Such descriptions must be supported by high-resolution images and easy-to-navigate website pages.

The importance of creatively written Product Descriptions

Well-written product descriptions always improve conversions

Once you attain success in landing potential customers on your eCommerce website, the next step should be to present them with well-written product descriptions to appeal to all. Meticulously written descriptions in fewer words would coax visitors, to the maximum extent possible, to click on the buy button and place an order without a second thought.

It is therefore important that, when creating product descriptions, you keep them short and crispy. The logic is that you need to convince the visitors in a minimum amount of time to let them believe in you. If you fail to do so, chances are high that someone will leave your website immediately, much to your utter disappointment.

SEO-friendly descriptions for improved SEO strategies

It is not always feasible for a corporation to promote the company and its products or services through paid media. Organic ranking remains extremely beneficial for customers to land on the website free of charge or with minimal expenses incurred. SEO helps you improve organic ranking; thus, SEO-friendly product descriptions support your ongoing SEO strategies and improve sales. Quality and fresh product descriptions increase sales instantly.

Enhances the browsing experience

Uniquely prepared product descriptions,  supported by high-resolution images, will always attract as well as engage viewers, thus enticing potential buyers to come to your website for possible business decisions. To convert a potential buyer into an existing buyer, you need to create an atmosphere through which you engage visitors to the best extent possible. It is important to handle everything tactfully, besides creating readable and attractive Product Descriptions for the said purpose.

What to keep in consideration to make product descriptions unique?

1. Use bullets and short paragraphs

Use bullet points, sub-headings, and small paragraphs. For improved readership, you must always create catchy headlines that can describe the features of products & services. Always end the paragraphs with call-to-action content to coax your readers to make their instant buying decisions.

Such content gets the attention of your prospects. If they find something unique, they stop and make a purchase or fill in your query form. In addition, be aware of the Benefits of Using Keywords in Headings and Title Tags to boost organic ranking.

2. Reveal the unique features

The sole aim of your product description should be to encourage site visitors to make buying decisions. You should thus highlight the unique features through such short content, which speaks volumes about products or services. Co-relate that product or service with the common buyers to ascertain fast USP improvement for an increase in sales.

If they find what they are looking for, they will immediately buy the product. So, try to address the common, unique features of your products.

3. Make it error-free

Grammatical and factual errors often irritate the readers. You should thus ensure that each copy being written is thoroughly checked by professional editors before it gets published. If you don’t have in-house editors, then rather outsource to professionals. Professional editors make your page error-free as well as help to develop information consistency, besides making it SEO-friendly. It is one of the ways product descriptions can drive sales.

Related: Benefits of Content Editing Services

4. Get the descriptions written by professionals

Good writing skills Someone won’t guarantee fresh, quality, and SEO-friendly product description creation. You should rather hire professional product description writing agencies with trained writers to create unique & actionable description content. Apart from grammatical and factual errors, professional writers decorate the description content in a way that appeals to your buyers.

5. Make it Easy to Scan

According to research, it has been confirmed that 79 percent of the users always scanned any new page they came across; while only 16 percent of them read word-by-word.

With the scannable content, you will get the attention of 16% of people visiting your website. You can make your product description content scannable by including short paragraphs, bullet points, headings, sub-headings, and different size fonts. By making your product description easier to scan and take action, you are less likely to lose a potential customer to your website.

6. Optimize for Search Engines

To get new customers in this virtual world, all you need to do is optimize your content for search engines. Organic ranking is one of the easiest ways to get organic traffic and convert it into customers. Once you get new customers, you can retain them by offering high-quality products and exceptional services.

Optimization starts with keywords, so optimize your keywords as per the searches of your prospects. There are many online keyword researching tools available to help people find suitable keywords as per their industry.

7. Use Quality Images

Even if you are a master in writing product descriptions, you still need some high-quality images to convince your audience and convert them into paying customers. So, include images in your product descriptions to increase sales.

63% of customers believe that a product image is more convincing before ordering than the description or even the reviews. Apart from showing key features of your product, the image also allows the customer to imagine its usage.

8. Include social proof

With time, it has become mandatory to include reviews, as potential customers look at the reviews online before making a purchase. If your landing pages have a sufficient number of reviews, your prospects will not go to other pages and place their order.

By including social proof in your product description or on your product page, you are going to reduce the need for a customer to do further research. Social proof should be easy to find.

Summary: Product Descriptions Increase Sales

Product descriptions are always helpful in multiple ways. Starting with engaging the visitors, they play a pivotal role in improving rankings to increase conversions, provided that descriptions are created uniquely by the professionals.

They are well aware of how to turn unique content into something that can easily coax every website visitor to make an instant buying decision. Your product descriptions should be supported equally by unique images alongside easy-to-navigate websites to leave a greater impact on customers. Apart from PD writing services and Jewellery and Watches Description Writing Services in India, we are also known in the industry for offering product review writing services.