Most Essential Pages on a Website

Websites become seething thus impressive when they are presented with their dynamic appearances. Such presentations don’t mean simply portraying graphical beauty only. The thoroughness with a complete package is mandatory. What matters the most on a website is that its contents and information are presented to ease for the visitors to obtain the desired information they are seeking without facing any type of hassles. The most important pages on a website improve your overall authenticity.

When you are looking to develop a website to promote your brand to sell products or services to the large scale clientele, the very first question that comes in your mind is that what are the most important and must-have pages your company website should have. Remember that each website will have a different connotation from the perspective of certain key parameters. 2 out of 3 people prefer to browse through a website, which is beautifully designed.

As they are different from each other on multiple grounds, as a website owner, you should thus focus on numerous things. Efforts should be made to add website pages as per your specific business requirements only. But at the same juncture, there remain certain common factors that require you to develop yet common pages that every website should have.

Most Important Pages on a Website

Are you the one looking for the most important pages on a website that almost all businesses from the startups to established organizations should mandatorily have? There are several most important pages on a website to remain dynamically appealing. Your website would remain incomplete in the absence of the below pages that are necessary for all, no matter what is the nature and type of your business operations:

1. HOMEPAGE

The home page of your website is the first page in which your visitors see the first. So, let your first impression remain the last impression as a captivating one that appeals to those willing to do business with you. While creating content for your Home page, make sure your contents are creatively written and they showcase scannable and readable quality. As such contents must capture the attention of your visitors within seconds, make sure that they are written professionally by the experts.

Apart from the content, you should also consider developing your website to remain a well-designed one that loads faster and looks highly professional. The content of your Home page should incorporate a bit idea about the Company, its policies and how it can help its potential customers or clients.

2. ABOUT US PAGE

Apart from your existing customers, your potential customers too would like to know a bit more about the people behind the Company. Being one of the essential pages for a website, it is equally considered as one of the most visited pages on any website. Thus your focus should be on the meticulous presentation of this page as well. This page should incorporate a bit of history of the Company from its inception to its leadership and source of inspiration and last but not least the inspirational team behind its success story. Finally, your content should also describe what your distinctions are and it differentiates from your competitor market.

It should, therefore, be an elaborate description of the Founders of the Company. Also mention the awards and trophies which your Company may have received over the years since incepted.

3. SERVICE PAGE

Your website is an online face of your Company therefore it must thoroughly explain your intent and that too without making any annoyance to the potential clients. It should have a Service page to highlight your major and minor services. If your service is more than one, you should show your services with short descriptions of each of them, linking to the main page for more details and thorough information.

The content of your Services must include the unique features of your services besides pricing to ease for the customers to do certain comparisons for faster business deals. In the nutshell, you need to showcase your unique selling proposition (USP) that inspires potential target customers. Also, your Service page shows how your services differ from the services which your competitors offer.

4. PRODUCTS PAGE

You should showcase your products on this page. Apart from elaborating on all the features of your products, you need to mention the average pricing structure as well. If you have multiple products and have extensive information on each of them, then you must consider dividing them into categories and subcategories by adding a link to their product pages. This way you may help your prospects to land on a page where they can easily get elaborate information with the images about the products they are willing to buy.

5. FAQ PAGE

Frequently Asked Questions (FAQ) page is also one of the must-have pages on a website that answers some of the most potential frequent questions you are often asked. This page will save you lots of time answering those same questions asked by your prospects on a regular basis. Your answers should have a Call to Action Button too that must persuade a potential customer to take the next step to buy whatever products or services you are going to sell now and in the future as well.

Also, try incorporating the most commonly asked questions and their honest answers so that your potential future customers get impressed by your genuine approach. Besides clearing all sorts of doubts your customers might have, your aim should equally be on educating your audience as much as possible.

6. TESTIMONIAL / REVIEW PAGE

Sometimes, Testimonials and Reviews do play a greater role in winning the trust of the prospects to whom you are striving to reach you. To show your positive Reviews and Testimonials, you must include this page in your website. Contact details of the reviewers are also important to build trust and authenticity. Include the photos and social media links of those reviewers to catch a customer’s attention. Make sure that your prospects can trace the reviewers easily as and when required. It will help you generate more leads to convert them into your paying customers.

7. CONTACT US PAGE

A Contact Us page with your phone numbers, email addresses, and physical mailing addresses will improve your credibility and authenticity. Apart from showing your potential and existing customers all the ways they can get in touch with you too. It will also boost their confidence level in making their purchases. Ensure that your all social media accounts, email addresses, phone and fax numbers, and physical address are all clearly and vibrantly shown there.

8. BLOG

A blog is not a page; in fact, it is the sum of all the blog posts. Your website must have a Blog section as an important component. It is through this unique platform that you can upload blogs on regular intervals to keep your visitors well informed on multiple issues and topics. Your blogs speak your mind and soul therefore besides educating the readers, you gradually win their trust and develop credibility through blogs. Your blog posts rank organically if they are optimized for search engines.

Benefits of blogging:

• Supports your SEO strategies
• Builds internal and external links
• Educates your prospects
• Builds trust and credibility
• Gets content for social shares

A quality blog serves as if a strong voice for your Company. Therefore, you should update blogs on a regular basis to address the burning topics in your industry. Apart from writing new and fresh blog posts, you should also refresh your old blogs in order to make them up-to-date for their maximum reachability. If you are thinking what pages should your website have, then don’t forget to include a blog section.

9. PRESS / LATEST NEWS PAGE

Being a Company, you should look out for the ways where you can promote your brand or its products and services to the most. Your Press or latest News page is meant to showcase the links of your articles, press releases, advertisements, and videos featured on several other platforms. You can publish your videos or PDFs on this page so that your audiences can directly download them, as and when they require or seek to know you more.

10. PRIVACY POLICY PAGE

The privacy Policy page is also one of the most important pages on a website. It assures your visitors that what you will do with the personal information they give you. With this page, you should guarantee that their personal information will not be shared with the 3rd parties. Your Company must strictly adhere to your Privacy Policy to gain more customer trust.

11. TERMS AND CONDITIONS PAGE

The terms & Conditions page is also one of the essential pages for a website. This page outlines the rules and regulations regarding its visitors so that the visitors to your website must agree to abide by them to use your website with confidence. Apart from the rules and regulations, you should also include how your website functions. You must inform the visitors about your country’s Laws and Regulations with respect to your Company and its products and services.

12. SITEMAP PAGE

Sitemaps come in two formats that include XML sitemaps and HTML sitemaps. The XML sitemaps are made for the search engine bots with their dual role in equally assisting the search engines to find out your content. It is good to have pages on your website from an SEO point of view. On the other hand, HTML sitemaps are made for your “human” visitors who visit your website.

13. PAGE NOT FOUND PAGE

Page not found page is what a website should have a page in order to help your traffic being diverted to a dead page. Technically known as a “404 error” page, the page is helpful for your visitors to get directed to when a webpage no longer exists and has moved or expired.

This page will help you to inform your visitors that the page they’re looking for cannot be found anymore. So, including a link to home is a great idea to engage and retain your audience.

14. LEGAL PAGES

One of the must-have pages for every site, Legal pages are always important. Make sure to have your Legal pages in place. It will help your company to sustain whenever any legal complications arise. In addition to that, this page will also prove helpful for you to show your customers that you are running highly professional and legitimate business operations. It builds your authenticity and trust.

15. Contact for Guest Post

Guest posting can be a precious strategy, which is all about publishing your content on other websites. However, it opens a fountainhead of opportunities for guest posting and allows others on your website. It’s a great way to grow your blog without having to put in a lot of strenuous efforts. When you go for guest posting, it will share your content when it’s published and subsequently advertise your blog.

According to Search Engine Journal publishing a guest post on your blog is almost guaranteed to bring in new visitors to your website. Set your goals first for these extra visitors:

• If you want them to subscribe to your email list.
• If your ultimate goal is to increase your conversions.
• And if you want more social media followers.

16. Jobs or careers page

Often overlooked part, a company’s career page is an important and integral part of their website. This section of your website summarizes what kind of work environment is there and your company values. It tells a prospective employee about the perks and packages offered in your company. After learning about your company, a visitor would feel excited to go ahead and apply for an open job. It assumes the importance of a startup to have a great careers page since many job seekers are not familiar with it.

17. Events Page

A dedicated ‘Events’ page on your website provides an opportunity for visitors to see what’s happening in your organization. This post will apprise you of a handful of different ways to insert events directly into your site’s content. These include:

• Displaying events on your homepage as well as other pages.
• Adding single events at your blog posts and pages, and
• Showing events in widgets (including sidebars and footers).

Using the calendar view, visitors will get a chance to overview the individual events to see more information in a current month view, including date, time, and description.

18. Category Overview

Often hierarchal, category pages group individual web pages together based on a similar subject or theme. Category overview assumes importance when it is widely used in blogging platforms like WordPress.

Providing order and structure to website content or its taxonomy, categories organize your content in a manner that that makes it easier for the user to find what he or she is looking for. As it serves as an index for all the pages and posts belonging to a particular subject, an overview of category pages helps filter and sort. Keeping user intent in mind is an excellent idea.

19. Refund Policy

Operating your business in a digital ecosystem binds you to operate within the legal parameters to avoid any potential issues. And if you are running a website, a couple of the most basic legal aspects you need to address are handling return or exchange requests and processing refunds. A website or a company that isn’t committed to customer satisfaction will not maintain a long-lasting relationship. According to the statistics, a product or service with a clear and buyer-centric return and refund policy will sell better than others had no such options.

20. Search my website feature

Some visitors to your site may not know exactly what they want, but including a search function on your site may attract their attention towards it. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It will work like your mini-search engine, where instead of searching the world wide web, it just searches your website.

 Conclusion

Whether you have a small business or a well-established company, you need to have all the above-mentioned pages on your website. Apart from building your trust and authenticity, they equally prove helpful for you as and when legal complications arise. You will be able to retain and sustain in the market through such well-planned strategies. For these pages, you require SEO content writing services to give a new and effective boost that works for your business.

We are a professional content writing agency in India serving to many worldwide customers. You may outsource your content writing projects to our agency. We ensure the best professional acumen while imparting content and SEO solutions.

Some More Resources:

• Useful Steps for a Successful Website Launch
• Why You Need a Privacy Policy on your Website
• How to Get Traffic to Your New Website
• Improving the Crawlability & Indexability of Your Website