Maintain the Rankings of Your Pages Once You Reach at the Top in Search

Entrepreneurs always strive to attain success in their businesses through the most feasible options available beforehand. Online businesses are increasing by leaps and bounds nowadays for their unceasing operations, irrespective of country boundaries. It can be best explained that the entire world is a target market for online businesses that sustain themselves in the cutthroat digital world. If this is the aim of a business that caters to a global customer base, entrepreneurs need to make extensive efforts to prove their mettle. And, at the same juncture, they must ensure that the position they gain is being attained and retained at any cost. Learn the tips to Maintain the Rankings of Your Pages Once You Reach the Top in Search.

One of the most fascinating and highly laudable ways to increase website traffic for the resultant outcome of a fast upsurge in sales in the online market is to achieve organic ranking. 39% of the total global traffic comes from searches, out of which 35% remain organic. Besides well-planned Internet marketing strategies, you also need an innovative social media strategy, while you already have suitable link-building strategies in place to ensure your website finds space on the first page of Google. This is how you can move ahead in the online market by surpassing competitors with an urge to attain that desired global outreach of yours.

After putting all your efforts into it, you finally attain that success level in getting your web pages ranked in reputed search engines. What if your web pages start losing their rankings at the same juncture? Will you simply wait and watch in such situations that force your website to face the doldrums while standing at a crossroads? Here’s How To Maintain Your 1st Rank In SEO.

SEO experts at SEOContentIndia are going to talk about various factors today, like how you can sustain your keywords at the achieved ranks. You must have made extensive efforts to achieve that top spot in Google search results pages. You won’t, therefore, want to degenerate that position at any stage. In addition to that, our strategies will also be helpful for webmasters to safeguard their websites from any potential algorithm updates.

How to Maintain Your SEO Rankings?

1. Update Your Website

One of the most important factors and ways to defend the rankings of your website is to update the content regularly. Fresh and quality content will not only engage the readers but also prove helpful in increasing the rankings. Apart from improving the visual appeal of your brand they equally propel for the call to action. Optimizing the layout of your website will decrease bounce rates besides improving online branding by raising the likelihood of visitors engaging with your content to the maximum extent possible.

Update your website and this way you will find out how to maintain your SEO rankings after reaching the top.

2. Keep Up the Internal Linking

Once you have already reached the top of search engines, judicious internal linking strategies can save you from forced downward escalation. Internal linking strategies improve the SEO as it spreads link juice for the resultant page views improvement.

You must ensure that the external pages being selected are linking out to provide relevant and valuable content to your readers. Similarly, internal linking should also prove relevant and valuable content to your potential readers. It also increases the users’ engagement in your website by giving them easy access to the additional site content.

3. Leverage Link Building Strategy

Link building is authentic thus sure shot means to increase and maintain the ranking of your website on Google. You should concentrate on quality rather than on the quantity parameters in such cases. While getting the outbound backlinks, always check the respective websites.

Don’t create an excessive backlink to a particular page as Google might consider that a spammy activity therefore possibly create a red flag for your website. Google wants its users to be able to access relevant, informative, and useful content on your site therefore you should always keep that element into consideration.

If you are keen to maintain your keywords’ organic ranking, then you should create backlinks to all pages on your website. Such strategies diversify your backlink profile to boost the overall website authority from Google’s perspective.

4. Build Your Strong Social Media Presence

Social media presence not only improves your branding to generate traffic but also strengthens your online reputation. Furthermore, it also brings a fast increase in the rankings to maintain that particular level. So, you cannot ignore this medium of online marketing in the present scenario. As per the SmartInsights revelations, the number of social media users worldwide in 2018 has already reached 3.196 billion.

Social media channels such as Facebook, Twitter, and LinkedIn among others maintain high PageRank in Google. Getting backlinks from the websites with high PageRank is always helpful to boost thus sustain your rankings over the long term.

5. Check and Control the Page Speed

It is easy to rank a new website as it remains fresh and is lightweight. With time, you add more plugins, widgets, and additional content, which might probably slow it down. If that happens to your website, you have a possible chance of losing that top spot that had been attained earlier. Before uploading content and images, you must ensure that they are being properly optimized for SEO purposes.

Fortunately, there is the easy availability of several such tools, including Google Analytics, Webmaster Tools, and the Google page speed tools. They give you information about your website’s speed. In addition to that, they also offer you certain advice about how to speed up your website.

6. Encourage user-generated content.

User-generated contents (UGC) are the contents generated by your users themselves. With UGC, you give your prospects more reasons to visit your website. This in turn also helps you attain more visitors, so you establish your website as an authority in a specific niche. In addition to that, fresh content is bound to improve rankings.

Word-of-mouth marketing generates more than twice the sales of paid advertising. So, you are advised to search and implement word-of-mouth marketing strategies as well to increase sales.

7. Optimize Your Title and Meta Description

Optimizing your title and meta descriptions is one of the best ways to maintain and improve the Google search ranking of your web pages. Keep optimizing them for better results.

Title tags and meta descriptions are some of the most important factors in SEO. They decide the ranking of your web pages, so frequently checking and updating them is one of the best ways to maintain SEO rankings.

You May Also Like: How to Optimize Your Headings

8. Establish your Brand as an Authoritative Resource

To improve and maintain the SEO ranking of your website pages, you should also consider making your website an authoritative resource. You need to put a lot of effort into ranking a page at number #1 in Google.

After attaining ranking, you should also be updated on how to maintain your SEO rankings. You should know how to make your website authoritative.

If you want to maintain your SEO rankings in search engines, all you need to do is to ensure that you have taken the necessary steps to prove your website is trustworthy and authoritative.

9. Switch your Website to HTTPS to maintain SEO rankings

You can make a website by creating web URLs that started with “HTTP”. But, on the other hand, you can also create web URLs that started with “HTTPS”, “s” stands for security.

HTTPS is considered to be secured, so website owners are advised to switch their website to HTTPS to maintain SEO rankings.

10. Make your site Mobile-Friendly to maintain SEO rankings

If you want to know how to maintain SEO rankings of your website, you need also to consider Mobile-first indexing.

Apart from Featured Snippets, page speed, and other changes, Mobile-first indexing has become the talk of the day in the SEO industry.

With the increased mobile search, Google also gives priority to websites, which are mobile-friendly. If your website is not responsive and mobile-friendly, it will fall the rankings.

11. Expertise and Authority

Ensuring that your website is an authoritative resource for the keyword ranked by you is a great strategy to maintain a high rank. For example, say you have already ranked #1 spot for “CBD products,” in the more significant interest to attain the top position, keep that spot by producing other content related to CBD products. Even it will be not enough. Instead, you are supposed to write about the history of CBD products, their inventor and the future of CBD products, et al. It would be more helpful for you to use a site like Answer the Public to appraise what information is needed by the people. Only then do you provide it. Also, improve the authority of your web pages.

12. Make an Effort to Build Backlinks

It is probably your efforts to build backlinks that you arrive at the SERPs. But you need not stop just because you have met your goal. It would be much better for you to assume that you never reached the top and keep eyeing people who will feel happier to offer backlinks to your site. Make it a point to avoid looking spammy. Endeavour to reach out to other areas in your industry (not competitors), and don’t forget to offer to exchange guest posts.

13. Keep an Eye on Your Rank Tracking Tools

While talking about maintaining rankings for SEO, you need to watch your keywords and top terms. Using a tool like SEMRush will help you track this data. If your visibility index for your keywords slipping or your ground getting lost on top terms, the traditional methods to drive them to regain ground are helpful. Fresh content has always been the easiest first step. However, refreshing old content can also be done, and you can also rewrite, review, and update with the latest information. If your SEO ranking drops suddenly and you are looking for ways to maintain your SEO ranking after achieving the top position, then start making online searches.

14. Custom Google Analytics

It is improbable for you to achieve a high ranking of the SERP without knowing about Google Analytics. However, it is a fact that even the top marketers have not yet penetrated enough to figure out the depths of the riches offered by that tool. A feature known as Intelligence Events that helps you monitor significant changes in your analytics is provided by none else than Google Analytics. The tool is meant to alert you in case of a spike in your traffic.

15. Prepare for Voice Search

It can be unambiguously said that voice search has increased, whether via mobiles, smart speakers, or other devices. Therefore, it is simple to acknowledge that as it is a new kind of search, it requires a new kind of SEO too. Hence, it’s time to prepare for the change by optimizing your website for long-tail keywords and phrases. Optimize for long, conversational phrases like “Where to find cash for gold near me” or “What’s the best way to stay healthy” (or whatever else relevant to your business). Taking timely steps with new strategies is certainly going to bring tremendous improvement.

Closing Thoughts on Ways to Maintain SEO Rankings

Search engine optimization (SEO) is not child’s play. It requires a long-term and well-planned strategy with ample patience so that you start noticing the results in the searches. Implementing such strategies that have been mentioned above will always prove helpful to increase and maintain the ranking of your website in the long run.

Contact us now if you are looking for different types of writing services such as eBook writing services and meta description writing services among others. We offer innovative, planned and creative content solutions to our esteemed customers representing worldwide locations. After going through the post, you will learn How to Maintain SEO Ranking after Reaching the Top.