How do you maintain the SEO rankings of your website?

It is an undeniable fact that whenever you work on certain projects as an entrepreneur or manager, you don’t leave any stone unturned to ensure obtaining the desired results. A similar approach is required to run websites flawlessly. That spirit should also be there in managing websites. You might have worked very hard to reach the top spot on Google. It is equally important to do regular introspection where you stand while striving to reach the highest level. Once you attain the ranking, you should also know how to maintain SEO rankings.

It becomes the key prerequisite to learn the ways to defend your position to ascertain that you can retain that level of ranking that has been achieved. Getting your website ranked is not child’s play. While you attain success in it, you are indeed destined to move towards your success story. What matters most at such a juncture while you have reached a certain level of success in the ranking is to do your best efforts to retain that and to maintain that to the best extent possible. Learn tips to maintain the ranking of your website.

Maintaining Search Engine Rankings Successfully

To attain success in any online business, you must, therefore, generate the best possible consistent sources of organic traffic and also ascertain that efforts are made to maintain that at any cost. You always require organic traffic to your website for a smooth upward move. Such traffic will be possible through scannable and readable content so the focus must remain on it. Organic traffic can easily convert into prospects, so you can attain success in reaching loyal and long-term customers for an enduring business relationship.

Once you have achieved the desired ranking, you need to look for the best possible retention methods and means. Through your prior preparation and plan, you can easily sustain the keywords at a ranked position for which you might have worked tirelessly. Make sure that your hard work to achieve those rankings doesn’t go to waste, so ascertain that your website isn’t hurt at any stage. Don’t forget that any of your unplanned activities might force your website to get banned, no matter how short. Therefore, it is mandatory to understand scenarios to find out the most appropriate activities that could be suitable for you in all respects.

Maintain SEO Rankings

There are several robust means and ways beforehand that can prove helpful for you to maintain the SEO rankings of already-ranked pages. Webmasters working with SEO Content India, a content writing agency in India, have enlisted here 20 vital points to maintain website rankings. You can explore them for your websites as well.

1. Update Your Website Content

Apart from the quality and quantity of content, Google always emphasizes their freshness and thus truly loves them. Therefore, you are advised to keep your content fresh and up-to-date. In addition, you can also add videos or images to engage your readers more. Such additional support will develop a newer interest to help you not only maintain your already-attained position but also enhance reader experiences.

2. Improve the Speed of Your Website

Website speed plays a pivotal role as an important factor in Google search ranking. If your speed is slow, then you must work on that at the earliest for improvement because your visitors will most likely look for an alternative solution if your website is slow. There are over two million blogs written each day, so you must maintain speed so much so that you stay afloat on top.

Several free website speed checker tools are available in the market nowadays. You can use any one of them to identify the specific issues which might be slowing down your website load time. They can offer you genuine recommendations and ways for fixation purposes.

3. Create Only High-Quality Backlinks

Whenever anyone on your particular page has already been ranked or ranked at a certain position, don’t create unnecessary backlinks to that page thereafter. Apart from quantity, you must also check the quality of backlinks you are probably going to create for a particular page. Creating several backlinks in a short span of time is perceived as a spam activity that can potentially hurt the overall ranking of your website.

To maintain the SEO ranking of web pages, you must consider genuine internal link-building strategies. Such strategies will diversify your backlink profile to increase the website’s domain authority as well as page authority from Google’s perspective.

4. Build Your Social Media Presence

Social media improves website rankings. It has been a long-debated topic in the digital world today. However, it is confirmed that search engines view each major social media channel as an authority site. And getting a link from an authority social media website is always helpful. With quality backlinks from social media channels, your website gets boosted to sustain the rankings for a longer time.

Now you know how you maintain the SEO rankings of your website.

5. Improve the Overall Authority of Your Website

One of the best ways to maintain the SEO ranking of your already-ranked pages, besides improving the ranking of unranked pages, is to boost the overall authority of your website. Apart from the latest SEO strategies, you must focus on disavowing bad quality or spamming links. Several bad-quality or spamming link checker tools are available on the market these days. They can be helpful for you to find out about such links that can’t be considered good for your website’s overall health. Try a few of them and observe the results.

6. Optimize your images

Pictures and other visual elements are helpful for improving the overall outlook of your website. But make sure that you optimize the images properly if you want them to improve and maintain your SEO ranking.

Apart from the appropriate file format and size, ensure the images have keyword-incorporated alt tags. Big-size images can slow your page loading time, which hurts your organic ranking. So, resize or compress the big-sized images and optimize them for search engines.

The images you use should have keywords in their file names. For example, if your website sells shoes, you could name it “best shoes online” instead of something like “shoes1”.

7. Fix any broken links

Do you know that broken links can penalize your website and affect organic ranking? So, you should check dead or broken links at regular intervals. If you find any, that is dead or irrelevant, replace it now.

Landing your visitors on a dead or irrelevant page ruins your online credibility. So, keep checking your website and eliminating broken or dead links. This is a great way to maintain SEO rankings.

8. Refresh your Old Blogs

Like anything, your blogs also get outdated with time. If the provided information is not updated, you will lose your traffic and organic ranking. So, you need to look for newer ways to refresh your previously written blogs and maintain your SEO ranking. Refreshing does not only mean changing the old content but also checking the sources, links, and data.

9. Tweak meta description

Meta description plays a great role in informing Google about the topic. Apart from being relevant to the subject, the meta description of each page should be unique and different from other pages’ descriptions. In the description, try to incorporate your primary or secondary keywords naturally for an SEO boost. Tweak in your descriptions also help you maintain your search engine ranking.

10. Break up your content with header tags

Headings such as H1, H2, H3, etc. work as a great way to help improve the user experience on your website and boost organic ranking. A page with proper headings makes it easier to read or skim. Apart from making the page readable and scannable, you can use your keywords to improve ranking.

11. Optimized Content for Search Engines

Just high-quality content is not enough, and the content needs to be optimized for search engines. But to do that, you are supposed to start with this essential checklist for on-page SEO, which highlights the nuances:

• One primary keyword for the page and three to four related keywords should be chosen;
• The primary keyword should be included in your URL;
• High-quality content should be written. It must ensure that it’s readable enough for the eighth-grade level;
• To make it scannable, the content structure should be made to vary;
• Ensure that internal links use a compelling anchor text;
• At least one image should be included.

12. Include Target Keywords

Keywords are known to play a crucial role in on-page optimization. Target keywords should be included in your content. You must ensure to include those words or phrases that users look for. They will lead them to land on your page ultimately. As it is a keyword that conveys what your page is all about, it would be a great idea to have supporting keywords, in addition to a primary keyword for each page. Keywords also make their importance felt even beyond the actual webpage content.

13. Accessibility and Security

You won’t go far only with the help of great content unless your platform is accessible and secure. If your website is not seen as trusted, it will also not enable you to generate high-quality backlinks. Using HTTPS encryption will ensure your website’s security. It will help your site get SSL certificates that will help create a secure connection between your platform and your end-users, protecting information that the site might get from the users, such as passwords.

14. Make It Mobile-friendly

You will prove yourself wrong if you still believe that computers are the sentinels of the Internet. The proven fact is that it is no longer so. It is now mobile phones that help generate the majority of all web traffic worldwide. With the importance of on-the-go web browsing recognized, Google has explicitly stated that mobile-friendliness is a SERP factor. If you want to create a website that provides a user-friendly experience for desktop and mobile users, then set your aim for a responsive design. And say no to text-blocking ads and pop-ups. Keeping mobile design simple is a better idea as crowding will make it chaotic and messy on the small screen.

15. Engaging Content 

The importance of creating quality content that is equally SEO-optimized from a technical aspect has already been discussed above. But there is one other criterion that the content needs to meet. It has to be engaging enough to appeal to human readers as much as it suits machines. To woo people in and keep them there, it is vital to create exciting content.

Using a clear site architecture will be more helpful in making it convenient and easy for people to navigate. Needless to say, high-quality web design, compelling images, and fascinating infographics all help keep people on the page. This way, you can maintain your SEO rankings.

16. Credibility

Generally, the pages placed at the top of the search results are considered trustworthy and credible brands by many online users. Hence, SEO rankings boost the organization’s credibility among users and help build customer trust. This is how to maintain your SEO rankings.

17. Cost Factor

It acts as a crucial marketing tool, and when achieved, SEO ranking typically saves business marketing costs. Further, it also builds the brand image. Hence quality content will increase the SEO rankings, thus saving marketing costs. You may also rank your blogs to generate traffic and leads. Now you know how to maintain the SEO ranking of your website.

18. Competitive Advantage

It is clear from the above details that SEO ranking provides a clear competitive advantage for the business, among others. It is evident that businesses that invest in SEO ranking often outrank the competition and ensure the product offering explores new markets and users. It further helps in business expansion in the long term.

With an expert team of professionals, SEO Content India helps your business maintain the rankings of your products and pages in the search results. It helps your business grow and outrank your competitors.

Related: Use SEO as an Ultimate Marketing Strategy

19. Site Structure

If you are looking for tips to maintain the search engine rankings of your website, look at your website structure. Create a logical site structure and clear hierarchy for your website. A website with the wrong structure will affect your ranking.

20. Stay Informed

Staying informed is one of the most vital tips for maintaining the search engine rankings of your website. Keep up with the newest SEO trends and algorithm adjustments to fine-tune your plan. Conduct regular SEO audits to identify and fix issues that may impact your ranking.

Let Us Finish Here: Tips to Maintain SEO Rankings

Getting a website ranked is an important task. Maintaining the already-attained ranking of websites is equally important. Otherwise, all your efforts to rank the keywords will be futile. The above-mentioned tips, which our experts at SEO Content India discussed, will be greatly helpful in maintaining rankings without putting your website in any danger zone.

In case you have any confusion about the issues discussed above, do write to us now. Our team will resolve your concerns as soon as possible. Our experts have years of experience in the digital marketing industry. You can bank on us for your digital marketing partnership. After going through the post, you will learn how to maintain your SEO ranking after reaching the top.

It is a fact that SEO is an ongoing process. Maintaining your website’s SEO ranking requires consistent SEO effort and adaptation to changes in search engine algorithms. If you keep in mind these tips, the chances are high to maintain the ranking of your website.

Related: Maintain the Rankings of Your Pages Once You Reach the Top in Search