How Coronavirus could impact the content marketing industry

The current scenarios of around the world more than 188 countries having been afflicted with Coronavirus is a global pandemic that we are encountering today. This pandemic has literally brought everything on standstill as uncertain times are looping on us all. While the respective governments are taking the best possible aggressive measures to ensure the spread of the virus to slows down still hardly any fruitful outcome is witnessed.

It is not just that human life has been brought to a standstill, several industries have been drastically affected due to this global pandemic. Take for example the mere travel sector is expected to encounter the $820 billion in revenue loss due to Coronavirus hit. This pandemic is already slowing down the economies.

While industries like manufacturing or retail which demand a physical presence have taken the heavier blow, online businesses have been impacted too. By following some of the effective coronavirus marketing tips local or small businesses can be revived to a certain extent while the world is encountering the global pandemic.

Coronavirus & its impact on the content marketing industry

Even though businesses in the digital world like content marketing agencies haven’t shut their operations entirely. It doesn’t mean they have had to face the brunt of the pandemic any less. Here are the potential impacts of Coronavirus on a content marketing agency in India:

1. Losing Clients

One of the most challenging impacts of Coronavirus is that of losing clients and customers. When an agency loses B2C or B2B clients it renders the agency incapable of absorbing the crisis such as the Coronavirus. This pandemic has made online businesses fall like a house of cards. And the first card to fall is when a client calls to pause or cancel a contract. It is high time most of them look for helpful tips for startups to survive post covid 19.

It is a very much tempting feels and almost seems necessary by the potential and ongoing clients to tighten their budgets on content marketing. They decide to put a halt on spending until the threatening time is through. They might be missing out on an opportunity to stay afloat by just tweaking their content marketing strategies a bit, but the initial reaction is to stop investments in content marketing and prepare for the economic downtime.

The Guardian stressfully emphasizes the global markets to prepare for the coronavirus global recession. Most of the losses in clients are in the sectors that operate in the travel, food or entertainment industries. Secure agencies can dip into their cash reserves and manage to survive until the market regains confidence but many succumb easily.

2. A Decrease in Sales and Conversion

Any form of offline marketing is out of the picture for many, but content marketing has taken a hit too. It is high time to apply innovative content marketing strategies for survival in the market. It has seen a significant dip in conversion rates and sales. This is mainly due to an unexpected decrease in the potential customers and the potential preventive measures that have been imposed by the authorities.

3. Impact on the Employees

Unlike the previous two, the situation of the employees working in the digital world such as a content marketing agency has less of a downside. While there are agencies in India who had to furlough employees, there are also those agencies that are still able to work with profit margins and have let their employees work from home. This not just ensures employee safety but also lets the agency function productively.

Unlike other industries, the content marketing sphere has not been entirely crippled by the pandemic. It has had its share of challenges but it also has been able to tackle them effectively. There has been a positive impact of Coronavirus as well.

4. Using the Changes as Opportunities

Since Coronavirus, there have been changes in the search patterns, content consumption and use of social media. Content agencies in India have been able to identify these trends and optimize for the benefit of their own business or their clients’. In fact, obtaining quality content amidst corona is a boon in disguise today. This makes it easier to retain clients and also build a new customer base. Through innovative content marketing strategies, a lot of these agencies have managed to stay afloat.

5. Coronavirus Awareness

Many agencies are opting to manage this crisis by supporting the cause through raising awareness and addressing the concerns regarding Coronavirus. These efforts mitigate the fear around the pandemic to a larger extent. This has also acted as a content strategy to help the brands and their clients stay connected to their customers. Certain agencies have taken upon themselves to dispel fake news or misconceptions around Coronavirus as well.

Conclusion – The Impact of Coronavirus on Content Marketing Industry

These are precarious times and it is undeniable that content marketing agencies are vulnerable. There always remains the pioneering role of contents in the digital transformation of the businesses concerned. There is a need to reimagine and revitalize the entire process of content marketing and to adjust to these testing times. The impact will be felt a long time after the Coronavirus has subsided and eliminated. But by understanding both the positive and negative impacts, we may be able to manage the crisis to our benefit. We may come out battered but surely not defeated.

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