Image Optimization in SEO Improves Organic Ranking

Have you ever thought about what makes SEO so enthralling for an online business operation? A deeper understanding of its causal relationship with website contents will make it easy for you to understand why both remain primary factors for you to reach the zenith of success. Image tag optimization in SEO helps you improve the ranking of your posts and images.

Your content of websites will remain meaningless or useless until it reaches to the targeted audience. And, do you have any strategic plan to ensure your content reaches to them? Once your contents reach the target readers, you would like it to be read by millions of people unfailingly.

Similar: How to Create Unique Website Content in 2020

The proven fact is that most often texts turn boring even if they were written by professionals who did extensive research to prepare compelling content, and which they created creatively as well. Why such cases are witnessed that even creatively written content often turns lackluster?

How to make your content interesting and readable in such a scenario then? The most effective means in such a condition is that you can rather add supportive images and optimize images for Google alongside content. Such images will make your content more vivid thus contributing to bringing improvement in the post’s ranking.

Image Optimization Tips for Search Engines

Do you know it that images and videos cannot be read by Google? Then, how can you let Google read your images to ascertain a boost for the ranking improvement? We have enlisted the below tips, which will help you improve your ranking quickly.

How to Let Google Read Your Images

Google can read ALT texts. So, you can add your relevant keywords in the alternate texts (ALT texts) and thus receive ample search engine ranking improvement thereafter. It is possible because Google bots find alternate texts and consider it as a ranking factor. That is how the effect of images on SEO improves the ranking of your web pages.

1. Image Relevance

The image you use in a particular post should be relevant to the post when it comes to image optimization for SEO. If you are writing for a car manufacturing company and using images from a shoe manufacturing company, it will not help you get SEO benefits. So, make sure you use relevant images only. This is because image relevancy is an important factor in not only getting SEO boosts but also increasing engagement and improving clients.

2. Reduce the Image Size

Reduce the image size to obtain the desired result. The larger your image size is, the longer it takes time to load a page, and therefore higher your bounce rate. Remember it that loading time and bounce rate are always important for UX and SEO. Can you afford to ignore such factors?

3. Use Keyword Based File Names

While saving your files, you must ensure giving them a new name which should be descriptive. Such planning would make it easier for search engines to find them. Don’t simply repeat the same words from the image name and alt text as the keyword variation is always necessary.

4. Use Original, High-Quality Images

According to SEJ: Stock images will not help you with your SEO strategies. This is because; the images are used by several people. Original images or images are taken in-house by using a quality camera to perform better in search engines. You should focus on such elements by doing maximum exploration.

5. Avoid Copyrighted Images

Don’t use an image that has a copyright conflict. Use the images that are available in the free stock image sites or you have a genuine license to use the particular one. Any ignorance of the law might land you into unnecessary difficulties at a later stage.

If you have violated any copyright issues, you could be issued a notice under the Digital Millennium Copyright Act (DMCA).

6. Add Captions

Through concise descriptions, you simply make it easy for your audiences to know what you are willing to convey to them. You might be well aware of the fact that caption texts’ visibility on a website page proves helpful in multiple ways including genuine support in the rankings. You can use some of the same keywords from the image file name or alt attribute but try to mix them up. Keyword varieties add more value as they prove helpful in improving search rankings.

7. Use responsive images

Responsive images are also essential for SEO as well. So, make sure you use only responsive images only. If not taken care of, the images might ruin the mobile experience and could increase your website’s bounce rate.

8. The text must complement the images

The images should complement the content of the web pages. Your content should be relevant to the images so that search engines can determine the relevancy of your page. Describe the images in line with the topic of your web pages.

Summary- Image Optimization in SEO

In conclusion, SEO Content Agency in India experts stress that by adding images you not only serve your ranking purpose but also add more value to content. What remains necessary to note in such a case is that you must make a selection of only relevant and properly optimized images. They will help SEO strategies and thus bring drastic improvement in your website ranking.

Furthermore, they equally reduce website loading speed and thus control the bounce rate. That is how you avail the dual benefit of proper use of the images selected to add to a particular content. And, at the same juncture, you get your website noticed by every potential visitor.