The latest, though unconfirmed Google ranking update ‘Fred’, was presumably rolled out on March 07, 2017, but shook the SEO world for reasons to reckon with.
According to Google’s Gary Illyes, all the updates be named “Fred”. The webmasters, automated Google tracking tools and SEO community have experienced strong signs that there was a Google algorithm ranking update in March 2017.
Fred Update Penalty Sites
According to Search Engine Land: Google’s Fred update hit the low-value content sites which mainly focus on revenue, and not users. Most of the Fred hit sites have content on various topics, and that look to be written for ranking purposes then having ads and/or affiliate links throughout the contents.
Types of sites affected by the Fred Google Update:
- Shallow contents
- Advertising heavy
- Affiliate heavy
- Some local business sites
Fred Update Recovery
Image Credit: SERLike others, you too must be thinking about how to recover from the Fred Update. While creating a website, you must pay full attention to content development and on-page SEO, like meta titles, meta descriptions, and et al.
Following the General webmaster guidelines would definitely prove helpful thus you can ease for Google to find, index, and rank your site.
While optimizing a website for search engines, get high-quality links from the most authoritative websites. Several websites get penalized for being over-optimized, and that too through deliberate efforts.
Our expert opinion
Google makes small updates to its search engine algorithms on a regular basis, that largely go unnoticed. Therefore, the rankings of websites always fluctuate. And, a website’s ranking could change at any point in time due to such crucial factors.
Fred hits sites that are aimed at generating revenues through the ads. Find out the genuine ways through which you can generate ads without getting penalized.
This is how you would be in a win-win situation, without affecting or losing anything.
