Never Ever Buy or Sell Backlinks for SEO

It is a proven fact that the online world, or eCommerce, is greatly dependent on the organic rankings of websites today to enchant viewers and turn them into potential clients. Such rankings are considered important because they play a pivotal role in helping generate leads to make the sale of products or services a dream come true. However, it is also undeniable that various paid mediums can ease the sale of products & services. They are comparatively costlier and thus hardly feasible options in the long run. The best option is to move ahead with natural rankings. Therefore, it is advised not to buy or sell backlinks for SEO.

Buying links could be in different forms, including:

• Paid guest posts
• Paid directory listings
• Private Blog Networks
• Paid link placements in blogs and web pages.

Google: Never buy or sell backlinks for SEO

Yes, you should never buy or sell backlinks for SEO. It is a waste of your time and money as it will demote your ranking in the long run. Some of the major disadvantages of paid backlinks for SEO:

1. Violates Google’s guidelines

Whether you are a website owner or a manager of a website, you must avoid buying or selling backlinks for SEO purposes. Both buying and selling backlinks are against Google’s Quality Guidelines. For doing so, Google may penalize your website by demoting its ranking, reputation, and thus traffic.

2. Risks of low-quality links

Avoid low-quality websites that publicly sell backlinks only to earn some bucks. Backlinks purchased from low-quality or spammy websites should also be avoided at any cost. The reason is, that it can harm your website’s reputation and ranking, and thus lower traffic.

3. Risks penalties

If you purchase a link from a low-quality website, then be ready to get your website penalized. This is because; Google can find out websites that publicly sell backlinks. Such websites get penalized for using paid backlinks for SEO.

4. Not playing by the rules

Is it safe to buy backlinks for SEO in 2024? Buying backlinks for SEO is a black hat SEO tactic, which is banned. To improve ranking, reputation and traffic, a website must have white-hat SEO practices in place.

5. Waste of money

Is it beneficial to buy backlinks for SEO? Never buy or sell backlinks for SEO in 2024 to maintain and improve the ranking of your website. Paying for backlinks is a waste of money for SEO purposes. So, consider SEO outsourcing to a reputed agency, which guarantees high-quality and professional services.

How to Ensure Your Website Ranks Well in the Search Engines?

To improve the ranking of a website, the link-building process is considered the number one activity and thus relies on it. SEO experts create backlinks from authority websites to get their websites ranked in the least possible time. Getting backlinks from authority websites requires lots of effort, so experts bribe journalists for links. And, never buying or selling backlinks for SEO is a short-term strategy.

According to Google’s Danny Sullivan:

Those webmasters and SEO experts attempting to manipulate search rankings with paid links are indeed going against the tide by violating search engine guidelines. They indeed commit blunders. He further advises not to buy or sell links at any cost. If Google spots such activities, chances are high that it might take action in the search results against both—buyer as well as seller parties.

GENERATE QUALITY BACKLINKS

There are many ways and means to generate quality backlinks for websites. Expert strategists associated with SEO Content India have enlisted some important guidelines that are genuine and workable too, and which include:

1. Create Quality Contents

It is always a great idea to invest ample time and energy to create valuable and best possible problem-solving blog content. Also, ensure making your written content viral so that potential customers, as well as competitors, have easy access to that. The moment contents are being channelized and thus brought before the right audience, they won’t take much time to republish on their own websites. You will therefore obtain genuine backlinks due to such smooth channelization.

Related: How to Create Unique Web Content

2. Go for the Guest Posts

Several reputed and well-known websites accept guest posts for publication. One can contact any such companies represented from the particular industries and approach with a few potential titles to zero upon one to get published. Once they zeroed upon any one title, the next step would be to write an elaborate guest post for submission to receive backlinks to one’s website. This is how the benefits of guest posts would be availed. Guest posting is not dead, but evolved if done carefully.

3. Use Social Media Channels

You can also create backlinks from various social media channels because they are also equally authoritative websites. Don’t forget that backlinks from social media sites too remain equally genuine before Google’s eyes. Each social media website provides you an option to link back to your website. Stay active and publish something from your industry at regular intervals. While doing so, you can easily convince others to start accepting your thoughts or ideas. Thus, they would also start liking, commenting, and sharing your posts.

4. Update Blogs on Your Website

Updating blogs on your website regularly would be considered one of the best ways to invite Google crawlers to crawl the website to provide a thorough and genuine SEO boost. Google loves fresh and quality content. Resultantly, interlinking boosts your SEO and thus brings enough improvement in readers’ engagement. Linking out to the industry leaders is equally helpful to improve one’s online credibility.

CONCLUSION: Never Buy or Sell Backlinks

The ideas discussed in this post confirm that paid links are hardly useful for websites; hence, they should always be avoided. It is advisable to hire an SEO agency to improve the ranking of your website organically by creating relevant backlinks with a keen focus on fresh content creation.

It is also a proven fact that getting a website ranked is a lengthy process. One shouldn’t be impatient if one fails to yield results right away. It takes some time to attain recognition to avail of the desired benefits. You must be persistent and determined with your focused approach to avail yourself of benefits. Always avoid any involvement in bad practices like link buying if you are truly concerned about attaining success as a market leader. So, be genuine, and never buy or sell backlinks for SEO.