How to Give New Life to Your Already Published Content

Writing useful, engaging, & lead-generating content is a hard nut to crack. Like everything, your content too turns old with time. Keeping your website contents or blogs updated and engaging should be your utmost priority. If you don’t update your content with time, you won’t be able to survive in today’s cutthroat competitive market. Old and boring content would not only irritate your readers but also take your website out of the Google ranking perspective. There is an ardent need to remain abreast of such notable factors. Go through these creative ways to give new life to your already-published content.

Related: The Ultimate Guide to Repurposing Content

Most of you might have a treasure trove of evergreen content. If you are one of those with such rich content, then you shouldn’t shy away from repurposing or rewriting your old yet highly resourceful, quality content to be reused for a genuine purpose. Such a step of yours would yield positive outcomes. There are unaccountable benefits when you reuse old content by making little effort to turn it new and make it fresh once again for effective usage. If you learn the skill of how to give new life to your already published content, you are on the right track.

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It takes little time to repurpose old content that is already in usable shape to a certain extent. Thus, it saves time and resources, while you simply need to make an additional effort to refresh your content before using it again. All you need to do is continue doing additional research to include the latest developments in the particular subject dealt with and add the latest information.

By doing so, you not only update such content with fresh input but also make it more effective, engaging, fresh, and worthwhile to the best extent possible. You should be well aware of the required tips on how to rework content to make it entirely new out of an old piece of content that could otherwise remain unused until repurposed.

Bring Old Blog Posts Back to Life

Experts associated with SEO Content India have been making extensive efforts to make the best use of the content resources, which include repurposing old content that should convey a strong message to the readers. This post sheds light on several factors that also identify the evergreen content you already have. Our experts trust that you will make the most of the old content.

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Here are some simple tips that are helpful to engage readers and coax them to fill in your online query box. These are the popular ways to give new life to your already-published content.

1. Add some additional data

You already have an evergreen piece of content with you, which is an informative as well as engaging piece. You can make it more interesting by adding more useful kinds of stuff for your readers after your research. The addition of the latest data and developments on the specific topic would make the content more relevant. If you are successful in doing so, you will make it more useful for the readers to take an interest in your content pieces. It is also helpful if you know how to add new life to existing content.

This way, you not only engage your readers but also provide them with one more reason to visit your website once again. Indeed, you turn them loyal to visit your site over and over again.

2. Improve SEO on old posts

SEO activities have already witnessed drastic changes over some time, and so do they welcome newer transformations with each passing day. To keep your posts SEO-friendly and to make them suitable for machines as well as human readers to get the best out of them, you must keep assessing recent content guidelines on SEO and update your content accordingly.

You must carry out all possible minor changes in titles and primary keywords and/or add new keywords as and when required to enliven old content. Once you update your posts as per recent developments in the SEO industry, share your updated blog posts across all social media channels. Improving old posts is considered the best way to give new life to your already published content.

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3. Include new links and delete broken or dead links

Linking back to your old posts helps increase search engine rankings. So, find out the relevant blogs and interlink them as much as possible. On the other hand, remove the broken and dead links for good. Broken links not only affect your rankings but also create a negative user experience. Keep such important aftereffects into consideration. Therefore, you are advised to go through the old posts minutely and perform the desired changes by keeping in mind all the latest SEO guidelines.

4. Edit and proofread the posts

Do you know that grammatical or factual errors literally demoralize your credibility and thus irritate the readers to presume you have a bad image? To remove all sorts of grammatical or factual errors from your content, you should hire a potentially reputed and professional content editing service company. By doing so, you reach out to the right team to get your stuff edited and proofread meticulously. Professional editors would go through the posts minutely. They take proper steps to find all sorts of grammatical or factual errors and rectify them as soon as possible.

5. Make the content readable and actionable

Your content marketing strategies are futile until and unless you write readable and actionable content. Use simple English, break the paragraphs, use bullet points, highlight the important points, etc., so that they prove helpful for you to make your posts readable and engage the readers to the best extent possible. The Call to Action (CTA) button will help you convert your readers into paying customers.

6. Reshare on Social Media Channels

One of the most effective marketing strategies for growing traffic to your websites is to constantly share content on your social media channels. Apart from the new posts, you should share your old posts on your social media platforms to bring your old blog posts back to life.

Social media is the perfect place to share your old blog posts so that your customers get to know about them. Create a social media sharing schedule and stick to that schedule.

Learn the importance of social media marketing for your business and how to implement your strategies professionally for better results.

To give new life to your already published content pages, reshare them on your social channels regularly.

7. Increase Length

Rich or long-form content offers many benefits, including higher online visibility, enhanced user experience, increased social sharing chances, boosted brand value and strengthened website authority.

It is also a fact that Google loves longer and highly useful posts. Add the latest and useful information to your old blog posts in order to make them more relevant. Bloggers are advised to add current and up-to-date information to their old content if they want to increase blog traffic and ranking.

8. Delete spam comments

You must be aware of the benefits of blog commenting strategies in SEO, but in the meantime, you also should be aware of the effects of spam comments. Therefore, you are advised to go through your old posts and delete all the spam comments that are decreasing your site’s credibility and ranking.

Spam comments not only decrease your ranking but also ruin your brand value.

9. Add creative images, graphics and videos

Images, graphics, photos, and videos have become increasingly important on social media networks. Adding some creative images, graphics, and videos to old posts will make them easier and more appealing for visitors to read, comment on, and share.

Making effective use of images, graphics, photos, and videos can have a huge impact on your results. Old posts lack appropriate images and visuals. To receive huge search engine traffic or referral traffic from other sites, add appropriate visuals now to your old posts.

10. Add keywords

Effective keyword stuffing has become incredibly important for SEO. Research the primary keywords of a particular blog and find some new keywords, which you can insert in the content naturally to rank your old posts high in search engines and increase blog traffic.

Keywords will help you to improve your SEO and boost your blog traffic. A little bit of creativity in keyword insertion would help you give new life to your already-published content. Add keywords if you want to know how to breathe new life to existing content.

Final Say: Give New Life to Your Already Published Content

Writing well-researched and high-quality content is not enough until and unless you provide updated and useful information to your readers. You must update your posts over time to stay relevant in the industry and to get noticed by your potential target group. Keep editing and repurposing your previously written posts at regular intervals. This way, you can give new life to your already-published content.

The focus should also be on removing any outdated data from such posts so that your readers always find something new in them. Content rewriting service is equally helpful in removing outdated content. Thus, you should keep decorating your website with fresh and well-researched content that can appeal to every reader and your target customer base.

You know how to revive old blog content and give it new life.