Ways to Generate Organic Traffic without Google
While dramatic shifts are being witnessed almost everywhere, can you defy this general perception that there remains ample scope to get organic website traffic even without relying on Google—the search giant that boasts a globalized monopoly and thus literally keeps others at the periphery? Let’s think otherwise and go against the tide as to how such an extraordinary claim can prove the truth for us to believe and accept in the current scenario. If you learn how to generate organic traffic without Google, you will keep generating traffic even if there is a recession.
This blog will highlight such claims in the context of the fast transformations occurring beforehand and the multi-hued impacts with and without Google search engines’ boosts. You can generate traffic without Google, but if you take the help of Google, you can double the traffic. If a website does not get indexed in Google, you should find a solution.
It is a proven fact that any website would remain incomplete if it failed to generate the desired traffic from the major and minor search engines. While optimizing your website, you should consider this crucial element. To begin with a concrete step, you should keep all potential methods in mind to ascertain that your website generates organic traffic. Should webmasters be advised not to rely on Google as their only traffic source? This question must also be answered in the context of contextual perception today, where every moment is a challenge with innumerable metamorphoses in the digital world.
Although Google until now has almost 75.74% of the search engine market share, that does not mean that you should rely on this search engine giant alone. Shouldn’t other scopes be taken into account as experimentation while perusing for a rewarding outcome? Remember that your organic traffic might be wiped up anytime, which can result in taking all of your years of SEO and content marketing efforts away overnight. If such a scenario arrives, you come to the doldrums and remain helpless. Learn how to get organic traffic without relying on Google.
Disadvantages of relying on Google as your only traffic source
We have already discussed above that Google is one of the major search engines available today and is relied upon by the majority. At the same juncture, though, should you also optimize your website for the best search engines and do a positive experiment? The problem with only relying on Google is that it changes its algorithms approximately. 500-600 times a year, claims Moz. Those algorithmic changes may ruin your website’s ranking and traffic in the long run.
Even if they don’t ruin your ranking and traffic, a question mark arrives if certain possible downplays are to be encountered. Keep in mind that keeping your website safe is a great option for you in the long run; therefore, you shouldn’t compromise on it at any stage. According to SearchEngineJournal, “You must not rely on Google blindly, as it has failed to resolve some issues yet, including the Google indexing bug”.
Despite all of your search engine-friendly efforts, you could be slapped with a penalty for something that you did a few years ago. This is what remains the most haunting element, as a caveat not to forget at any stage. You should also know how to increase your website traffic without SEO.
Ways to Get Organic Traffic Without Relying on Google
There are several ways that remain and prove extremely helpful for you to obtain enough traffic for your website for which you always strive. We have enlisted those ways and means after doing extensive research. Indeed, they are considered as great ways to save your website traffic even if you are slapped with a penalty from Google.
1. Produce Video Content on YouTube
When we talk about traffic, we must not ignore YouTube as well, because it too has over 1.9 billion monthly active logged-in users. Forbes confirms that the world’s second-largest search engine is none other than YouTube; therefore, it can’t be underestimated or undervalued. That is why you must start producing effective and appealing video content for this medium to welcome viewers who find it worth watching because it is engaging and interesting enough for them.
Similar: Benefits of Using YouTube Advertising to Promote a Brand/Company
Promote your videos on various social media sites for possible traffic from there as well. Even if your website is penalized by Google, your YouTube traffic won’t be affected in that scenario. Whether it is a manual action or an algorithmic downgrade on Google, you will be able to survive if you have multiple sources of traffic.
2. Rely on Other Search Engines Like Bing and Yahoo
Whether you are being penalized or going to be penalized by Google or not, you must consider the traffic of other popular search engines as well such as Yahoo and Bing. According to a research finding, ‘Bing’s search share is 2.63%, while Yahoo’s 1.8%.’
It is therefore high time to learn the search algorithms of Yahoo and Bing as well. Technically, all search engine algorithms take the ranking decision of any particular website based on the keywords and backlinks. But, Bing has unique features to rank older domains and have more official endings such as .edu, .gov, etc.
3. Use Email Marketing
Email marketing services have become a genuine source to generate traffic for websites in the current context. The conversion rate of email marketing is 3.34 percent, therefore, you should have a robust and easy-to-use email service in place. You should learn the tips to write perfect email newsletter content so that you get the maximum benefits.
Email marketing is one of the ways to increase your website traffic without SEO.
4. Remain Active on the Q&A Sites
There is no dearth of Q&A sites, including Quora, which often seek the attention of innumerable searchers. Indeed, all such Q&A sites offer a great opportunity for you to generate highly targeted traffic for your website. Your answer should provide a genuine solution to a question raised so that you are being searched and re-searched to pave the way for your traffic generation.
The main purpose of the Q&A sites is to provide genuine answers. Don’t spam these sites just by asking questions and answering them. Think more, think boldly, and ascertain how your involvement brings positive results.
5. Offline Marketing
In this cutthroat competitive market today, you won’t be able to exist and retain if you are not online. But, it does not mean you should not try offline marketing strategies and ignore them completely. Apart from being a cost-effective option, offline marketing is the easiest one and always has long-lasting impressions too.
Offline marketing covers wide areas, starting from business cards to billboards, banners, flyers, and brochures, among others. Brochure writing tips will help you generate more leads. It also encompasses face-to-face networking strategies through speeches, seminars, and other presentations.
6. Blog Commenting
Even though several top blogs in your niche get hundreds of thousands of visitors daily, the proper way to blog comment is to read the post thoroughly. And then, if something meaningful is to be added to the conversation, only then should you leave a comment. Dropping a link isn’t the purpose of commenting.
But it entails adding value to the discussion and therefore, growing your network. While leaving a comment, you should use your real name, and you will see the percentage of readers clicking through to learn more about you. To let your readers start writing comments, you should write blogs, which are informative and actionable.
7. Start a Forum Conversation
As you read this, dozens of conversations might probably be happening around the web related to your niche. You should be in the know that starting or joining a forum conversation can lead to instant traffic as a result. Unlike blog commenting, dropping a link is not required here. But it is more about engaging in a conversation and adding value to that particular conversation.
Finding a community where the client indeed takes a keen interest and “clicks” with the community can drive thousands of visits over time.
8. Guest Blogging
“The Decay and Fall of Guest Blogging for SEO”—Matt Cutts’ manifesto has been widely misunderstood, and it has been assumed that it conveys guest blogging to be dead, whereas it isn’t. Matt Cutts is believed to have been misquoted. What he said was this: “If you’re using guest blogging as a way to gain links in 2014, you should probably stop’. Before accepting guest posts, you should also know the Pros and Cons of Accepting Guest Posts on Your Blog.
If done correctly, guest blogging has nothing to do with links—it’s about providing traffic leverage. You accomplish two things if your content appears on a popular blog:
1. Your authority in the niche is established.
2. In all likelihood, a certain percentage of blog readers may become your customers after looking into your products or services.
9. Reddit
Reddit is beyond doubt an option that remains worth exploring in the current context. If you are in the position to find a relevant niche or subreddit with sufficient subscribers, say thousands, and traffic. The key is aimed at creating helpful content pertinent to the subreddit.
If it is a good fit, a percentage of Reddit users will buy your product or services after reading your content and clicking through your site. Remember to leave comments for others, as participating in the community is essential. The more you post, the better your chance to increase your score, as Reddit has a voting system.
10. YouTube
Being the second largest search engine, YouTube processes more than 3 billion searches a month. Taking these facts into account, it’s undoubtedly bigger than Yahoo, Bing, Ask, and AOL put together, and thus can’t be ignored. How-to’s and tutorials are supposed to be the most performing videos for many eCommerce websites. There are no two opinions about the fact that niche videos can drive tons of traffic.
So, with a proven track record, it can highly be relied on for bringing organic traffic without relying on Google. If you need help with YouTube Marketing services in India, take the help of search engines.
11. Social Media Marketing
Increasing organic traffic without relying on Google is a wise method for diversifying your website’s traffic sources and decreasing your reliance on a single platform. Create a strong online presence on platforms such as Facebook, Twitter, YouTube, and LinkedIn. You can also post useful articles, interact with your audience, and use pertinent hashtags. Encourage social sharing to broaden your audience.
12. Content Marketing
Do you want to know how to create traffic without using Google? Diversifying your traffic sources might help protect your website against algorithm updates and swings in search engine rankings. Use content marketing to get your stuff out there on social media and in specialist forums. Make high-quality, educational, and entertaining material for your intended audience.
Related: Content Marketing Ideas for Your eCommerce Brands
13. Influencer Marketing
If you want to get organic traffic without relying on Google, influencer marketing might be really beneficial. Collaborate with industry influencers to promote your content or products. Furthermore, influencers can assist you in reaching out to their audience and driving traffic to your website.
14. Ebooks and Whitepapers
If you want to generate organic traffic without Google, consider white paper and eBook writing services from professionals. Make detailed ebooks or whitepapers available as digital materials in exchange for contact information or leads. You can also hire the Best Book Review Writing Services in India.
15. Local SEO
If your company serves a specific geographic area, concentrate your efforts on local SEO to enhance exposure in local search results on platforms. Create content to support local SEO besides organic rankings improvement. Local SEO is one of the ways How to Get Organic Traffic Without Relying on Google.
Conclusions – Generate Organic Traffic without Google
As we know, it is next to impossible to survive in the online market today if you overlook Google, yet at the same juncture, you should be ready to sustain yourself with your alternate preparations in case you are slapped with a Google Penalty. So, explore other ways to generate organic traffic without Google.
We have elaborated on a few important tips and tactics above, and it is our firm belief that they are going to help you drive traffic to your website without relying on Google. And the best thing about such tips and strategies, which we discussed above, is that they are completely free of charge, so they won’t make a hole in your pocket.
Our agency offers all types of writing services, including medical content development service, website content development service, etc. among others.
Related: Add Your Blogs to Google News
What other ways you would like to share here to generate web traffic without Google? Keep us posted with your valuable comments and arguments as a healthy debate that peruses for an exemplary solution to rely on.
