Do’s and Don’ts of Travel Writing
The last few decades have proved to be the age of the biggest transformations. The resurgence in IT infrastructure, resulting in the digitalization of several things, has had a revolutionary impact on everything, including planning tours & travel. Gone are the days when you sought assistance from nearby tour operators to plan tours. There is an ample presence of countless travel planner websites today. They are well planned, so they offer amazing solutions due to being equipped with all the facilities one expects. Many such sites or apps make planning tours hassle-free. This post is focused on Do’s and Don’ts of travel writing.
Indeed, it is a proven fact that an increase in supply has a causal relationship with demand. It equally applies to current online business operations. It is very much applicable in the cases of the travel & tourism industries too. The changed scenario of online platforms easing tour plans has increased demand for travel writing services, unlike it could be witnessed previously.
Apart from the fat pay packages, such avenues keep the writers enchanted to travel content writing because they find ample opportunities as writers to explore many places or attractions in the world while accomplishing their professional roles. If you are a travel geek and love to explore different attractions or cultures across the world, travel writing is definitely a perfect gateway for you.
Prepare yourself before you enter into this profession. It isn’t a draconian task. You simply need to brush up your writing skills besides keeping the urge to present what you witness in such language that it appeals to all readers. Your preparation should also be in other aspects that you are abreast of the do’s and don’ts of travel writing. Prove your mettle in this profession to get yourself noticed by the readers. UNWTO projects that international tourist arrivals globally would grow at a rate of 3% to 4% in 2017. And, the growth rate would continue to rise in 2022.
Travel contents differ from others from multiple angles
Remember that you are going to face cutthroat competition as a travel writer. A large chunk of writers writes about many places or attractions each passing day. You have to ascertain that your travel contents differ from others from multiple angles. Think over it if yours will appeal to potential readers and why. Your content must have the potential to be considered for publication in a newspaper/magazine or web if submitted. Note that your success rate as a travel writer will be high the moment you start generating captivating travel content and which appeals to mass readers.
We, at SEO Content India, have a team of experienced tour & travel writers. They have enlisted below some of the most important do’s and don’ts of travel writing to guide newcomers in this domain. When you keep these elements into consideration, your chances of getting published definitely improve.
The Do’s of Travel Writing
1. Use short words & sentences
Whenever you write travel content, keep in mind that you are preparing content for the layman. As general readers will read your content, make it so that it is easily grasped by them. Use easy words, and always focus on keeping smaller sentences. It is a proven fact that people love to explore easy-to-understand articles thus your focus should remain accordingly.
If you know the writing trick, you can even Transform Technical Content into Highly Understandable Ones. Short words and small sentences supported by headings and subheadings can give you unimaginable results. You can also use Keywords in Headings and Subheadings to improve your ranking.
2. Highlight the primary features or attractions of a particular place
People will make decisions or make their minds after going through travel content, whether to choose a place or ignore it. You should, therefore, highlight the key features of a place in order to encourage your readers to visit the place you recommend. While mentioning the features of a particular place, you should also keep elaborating on how and when to get there.
3. Write after doing thorough research
Apart from sharing your own experiences about a particular place, you must also ensure to add certain important research about that particular destination you are going to write about. Well-researched articles are always appreciated and thus valued by sincere readers. Apart from features, you must mention disadvantages too. Being authentic means a lot for your readers.
4. Add relevant & helpful links
Try to interlink your article back to your own relevant content that will otherwise keep your readers engaged on your website to read the interesting stuff being presented. External links add value to your own content.
Don’ts of Travel Writing
1. Don’t hesitate to interview tourists
While you are exploring the place, you mustn’t hesitate to interview your fellow tourists for their opinion about the particular destination. You can quote that in your story to improve the credibility of your content. If you ignore such vital things, you indeed cause losing your own credibility. Genuine interviews boost your authenticity.
2. Don’t shy away from clicking to use real images
You should not stop yourself from clicking pictures to include them in your stories. Travel content or a blog with related images will make it easy for your readers to take an idea of that specific place. They will be able to see that clearer and get a glimpse from an original observer. Optimize your images for SEO to improve the ranking of the posts.
2. Don’t use jargon
Readers would love to read the plain and easy-to-understand words; thus, you must avoid jargon as much as possible. It will definitely prove helpful to improve your readership. Write simple and SEO content they are liked by both readers and search engines.
3. Don’t write biased content
While writing for the tourism industry, you must think and act unprejudiced. Keep in mind that your readers represent all the clout of believers, irrespective of religions, castes, creeds, races, or regions. Biased articles won’t be liked by many; thus, you must avoid all sorts of biases.
Conclusive Thoughts: Do’s and Don’ts of Travel Writing
While writing for the tour and travel industry, you should determine your goals strategically for the content to be created. If you want it to be used for SEO purposes, then you shouldn’t ignore search engine guidelines. At the same juncture, you must equally focus on it that contents meant for the human readers as well as machines are the most accepted ones. Well-researched content is not only liked but also linked by others. This is how you appeal to many readers through your travel content.
Inculcate a habit to read others’ contents as well to determine what is exactly going on in the industry. It paves the way for you to keep yourself informed of many new ideas. Many times, companies hire a travel writing agency because they have the impression that travel content writing agencies remain aware of various travel writing categories. Evaluate all such factors to work to their expectations.
