Benefits of Keeping an Eye on Competitors’ Blogs

When was the last time you conducted a blog marketing strategy analysis? How do you ensure that your blogs get maximum visibility among the potential customers you have targeted? Are you well aware of where exactly your blog marketing strategy stands as compared to your competitors? Learn the benefits of keeping an eye on your competition.

It is a must to evaluate such situations with persuasive steps. Search your competitors for minute observations of their whereabouts based on what they do in terms of blog marketing strategies. Watch and review the steps they are taking to increase their website visits, leads, and conversions. You can implement similar ideas while developing your strategy. Learning the benefits of keeping an eye on your competition is also a great way to improve readers.

You should be aware of the blog writing tips to boost SEO & generate traffic. In addition, you may also boost your online reputation through regular blogging.

There are several things you can do to improve the visibility of your blogs, thereby increasing your sales. Besides watching the blogs & social media channels of your competitors, you should equally remain active and leave positive comments on them to develop an amicable relationship as partners in growth.

Benefits of leaving helpful comments on a competitor’s blogs

Since the target audience of you as well as of your competitors is the same, by leaving positive and helpful comments on them, you invite them to your website for a similar reaction in quid pro quo. It is proven that by showing your presence on your competitor’s blog and social media posts by leaving helpful comments, you are indeed showing a sign of strength, boosting your SEO ranking and thus improving traffic to your site.

1. Build your profile

There are many benefits to leaving helpful comments on a competitor’s blog. Leaving a positive comment helps you get seen by others. Leaving a good and valuable comment can make people pay attention to your profile.

2. Showcase your expertise

By leaving helpful comments on a competitor’s blog, you get the opportunity to show the world what you know or the experiences you have. It will help you build your credibility and authenticity in the industry.

3. Get in touch with other bloggers

The benefits of keeping an eye on competitors’ blogs and leaving comments are that you will help to get in touch with other bloggers and writers. After seeing your comments, they would love to get in touch with you and share their views.

4. Drive traffic to your website

If you keep an eye on your competitors’ blogs and leave comments, you will be noticed by other bloggers and website representatives. They will search your websites and blogs too. This way, you will get traffic to your websites.

5. Idea generation

Once you involve yourself with your competitors’ blogs, you will get an idea about what and how they are doing. In addition, you will also get ideas for your own blog post topics. Get an ultimate guide to writing blogs that convert.

6. Stay sharp

If you keep reading and commenting on other’s blogs, you remain abreast of what is happening in your industry. This way, you will be able to keep yourself sharp. And, with time, you would become a thought leader.

7. Get new opportunities

One of the main benefits of leaving helpful comments on a competitor’s blog is you get noticed by your peer writers, bloggers, and industry experts. In such a case, you get job opportunities. This could become a source for your new job.

8. Healthy Competition Provides Reassurance

One of the main benefits of keeping an eye on competitors’ blogs is that customers choose you when they can choose either yours or your competitors’ business. Healthy competition puts the customers in the driver’s seat to opt for your business, not because you are the only one out there but because you appeal to them most compared to the others out there. Competition plays a vital role in your business because it reassures customers that you are reaching out to them due to the quality of your products and services.

9. Competition Enhances a Company’s Better Online Presence

With the help of your digital marketing strategies, you can increase your online presence and, therefore, rank higher than your competitors on search engine result pages. It can become easy to show up on the first page of a Google search if there are only four or five businesses like yours, but it is pretty hard to make your presence on the first page of Google when there are 40 or 50 businesses like yours. Keep an eye on their blogging activities to help you find yourself on the first page of a Google search.

10. More Quickly Identifying Your Business

It is not always the case that competitors are detracting from your business. The fact lies that competitors, at times, will help customers assimilate information about your business quickly in their heads. Try to take extra mileage from their blogging activities so that, if a potential customer stumbles upon your business online, it doesn’t make clear to them what business you do—especially if your business doesn’t give its name in an obvious way. The association with a competitor successfully helps people recognize your company in the future.

11. Builds Loyalty

It is a proven fact that the more your product is chosen by a customer, in all likelihood they are supposed to continue choosing you. Therefore, it is more natural that you will be more grateful to your customers the more they select you, and it will make you committed to serving them. Similarly, they will purchase your product more as long as you perform better. It is also advisable to get help from their blogging activities and social media pages. It will take a long time to establish a long-lasting relationship with the customers, and a strong bond may be created that can outsmart any business challenge.

You may also like: How to Establish Trust and Credibility for Your Business?

12. Brand Evangelists

One of the most important benefits of competition that can’t be ignored at any cost is that it doesn’t just help build customers’ loyalty. Still, it allows customers to advocate for, defend, or support your brand as a goodwill gesture. These brand evangelists love your business to the extent that they would like to tell the world, and they will not shy away from it if they get the opportunity. You can also ask them to leave helpful comments in their blogs, which can go a long way toward helping your company prosper and flourish due to such long-lasting bonds.

Keeping an Eye on Competitors’ Blogs

Although there are countless benefits to keenly evaluating the blogs of competitors, here we have enlisted a few important ones. Following are the benefits you can usually expect:

1. Get an idea of what to do and what not to do

Watching your competitors gives you a sense of what to do and what not to do in your digital marketing strategies, especially blog marketing. Learning from your competitors’ mistakes is the best way for you to progress. Have a keen eye on each of their blog marketing strategies. Follow them when it comes to your blog marketing strategies for your benefit.

2. Find their sources of backlinks

Quality inbound and outbound links help you get search engine rankings. Blog commenting is a great way of building high-quality inbound links. Watching the competitors makes them take certain steps. The more genuine and authoritative sources of backlinks you have, the higher are chances are of improving your Google ranking.

3. Generate leads from unhappy customers

You can easily find unhappy customers in their blog comments and social media pages. Find them and contact them with proper solutions. Try to be professional and offer them something without compromising either quality or price.

4. Use Market Opportunities

One of the main benefits of keeping an eye on your competitors’ blogs is that you get an opportunity to come up with more exciting blogging ideas. Looking at your competitors’ websites helps you find out current market opportunities and how to prepare your brand to stand out.

Spend some time looking at your clients’ blogs and find out in which industry they are lacking; you can fill in the gaps and provide an even better service. Quality products supported by exclusive service help you earn the faith of your customers.

5. Improve Organic Ranking

Keep checking the blogs and landing pages of your customers. If your competitors’ rankings are improving, it could be worth it if you take your time to check out their websites and see what strategies they’re using. You should also be aware of SEO Copywriting tips to impress both readers and search engines.

Although rankings fluctuate with each Google update, it is still a great idea to keep an eye on where your website stands compared to your competitors. So, keep checking your rankings regularly.

Conclusion: Benefits of Keeping an Eye on Competitors’ Blogs

Apart from those mentioned above, there are many other benefits to keenly watching a competitor in the trade. So, start doing it now. If you have time and resources, you can also leave helpful comments on their blogs, which is also beneficial for your company to prosper due to developing a bond.

To know more about blog marketing strategies, you can consult our experts at SEO Content India. Apart from writing services, SOP writing services, and technical content writing services, we are also popular for social media strategies, especially Twitter marketing services, and YouTube marketing strategies.

Go through the benefits of keeping an eye on competitors’ blogs. Let us know if you have any queries.