An Ultimate Guide to Writing Blogs That Convert

Blogging is an art as much as a science of expression. What makes blogging paramount is that such contents persuade millions of readers to form their opinions. When it comes to blogging for digital platforms—websites—the best efforts should be made to ensure such write-ups enchant the readers from start to finish. In the blog, we have tried to accumulate An Ultimate Guide to Writing Blogs that Convert Millions of Readers.

The world is a global village today because the Internet boom and the digital revolution have metamorphosed communication infrastructure. Gaining information, spreading information and exploring information have all become an act of the fingertip to attain anything and everything in one go. The digital world has a yeoman’s share for personal reputation management in the current context. The pivotal role of blogs in online reputation management can’t be ruled out in this context. That is perhaps the key prerequisite for the immense popularity of blogs today.

Here we discuss how a meticulously written blog can create wonders. The first and foremost thing is to know the blog formatting techniques. Always remember that there should remain strong connectivity of the niche or theme and blog formatting accordingly. Take for example adding the potential customer preferences or dislikes that remain mandatory for a blog for business operations. The formatting will certainly differ in the case of a blog on Science & Technology or Digital Marketing and et al. As a professional blog writer, you must keep an eye on your competitor’s blog to maintain your own distinction.

Write a Highly Presentable and Cohesive Blog

Keep the following formatting aspects in mind to write a highly presentable and cohesive blog that leaves a strong message:.

1. Set a pitch and stick to it.

Set a pitch for your blog with intriguing headlines, subheads and enriched content. The purpose should be to keep the readers’ attention intact without digressing from the set idea. Make sure that sentences are brief and easily digested by the laymen readers as much as for the major target groups. As you are writing it for the readers for the digital platforms, make sure that no way your blog reaches at the back foot.Therefore, you should equally keep all those factors in mind that might push your blog backwards to fail in the rankings.

2. Offer skimmable content rather

You might have done tremendous research and expect that your readers will pay attention from start to end still there are chances that online readers will lose patience to leave in the midst. By providing them skimmable content in your blog, you will peruse the readers to develop interest and read your piece in whatever digital platform they use for reading—smartphones or any other smart devices. Keep it in mind that far less patience of the readers while they are on their digital devices are crucial factors, unlike traditional reading materials. Develop reader interest by knowing reader distractions and thinking like one of them.

3. Avoid keyword stuffing, be balanced

A blog with a balanced keyword insertion will bring perfect ranking to your website. It is an honest approach to seek reader attention. Resultantly, both machines and human readers will take interest in your blog. Unnecessary keyword stuffing will ruin your blog. Get to know the most important tips for corporate blogs to attain mega success with the judicious keyword selection and insertion. Take expert opinion about keyword density and follow the rules strictly.

4. Be wise in headings and subheading uses

Remember that your catchy blog headline will seek reader attention but retaining readers will need more. Subsequent headings and subheadings are equally important to be planned systematically to aesthetically appeal the readers to stay on the page. They ease for the readers to exactly know and understand the theme of your blog with lesser efforts. As they are effective tools to break the long chunks of the texts, they play pivotal role in reader retention. Prudent use of H2, H3, H4 and so on will matter the most.

5. Add high-quality support images

It is well said that an image is worth thousands of words. Make sure that you add some relevant and high-quality images that reignite your blog to turn more valuable and worthy before every reader. Try adding relevant free stock images or original ones if you have any. Don’t forget giving credit to the image if you are having it from any external source. Image optimization proves helpful for the blogs to achieve ranking in Google. As per a research 95%, higher conversion rates are from the original pictures optimized than the stock pictures. Therefore, you should be choosy in making your image selection.

Appropriate Attention-Drawing Strategies Metamorphose a Blog to Gain Immense Popularity

The blog content you prepare must speak volumes of articulating ideas that can easily make a place in the readers’ minds. It is surprising yet a proven fact that even old blogs can be refreshed in tens of ways to grab reader attention. To turn your readers’ heads, bend its’ high time you focus on additional elements that enrich blogs besides perfectly written texts to leave a greater impression. What should you add?

• Videos:

Having relevant videos means you offer more avenues to readers to feel excited with the visual impact. Visuals always speak louder than the texts and remain imprint in people’s minds for they watch a video. Add authentic video clips in your blog.

• Infographics:

By using infographics, your blog will have added visual representation of detailed information or data you are showing. Furthermore, if you are willing to showcase step-by-step guides, an infographic presentation becomes not only attractive but also a visual graph to enchant your readers. Its use makes even complex information into a visually engaging and impactful option.

• Slideshows:

When you add slideshows that highlight attractive visuals, graphs and pictures et al, your blog’s presentation literally reignites. It offers ample scope to you to put a series of various photographic slides to project for additional weightage in the information you are trying to give to your readers.

• Podcasts:

If feasible, it is advisable to add a related podcast while publishing a blog. As the digital audio files, they can leave a greater impact on your readers.

Above mentioned additional resources will transform a blog into a totally engaging one for the readers to feel and explore what you are trying to convey to your target audiences.

Common Yet Noteworthy Factors That Make Bigger Transformation in Blogs

Your blog is considered a mouthpiece argument—expertise you have on a particular subject you are going to portray. Keep even commonest factors into consideration as much as the bigger ones that are always important. Here are some of them:

1. Image captioning

Image optimization for SEO is one aspect but captioning an image rightfully is equally important. The short little blurb that you add underneath an image is going to project your authenticity and credibility for offering due credit to an image of somebody that you are using in your blog.

2. Language for the laymen

A blog is written to spread the voice. It is never ever an academic writing piece or a scholastic work meant for selected readership. As a blogger working on a particular blog, you should focus on keeping the language simple yet engaging. It will impress the laymen as much as the experts.

3. Extensive background research

As Hubspot emphasizes step by step guide to craft a blog, simple logic is that you do extensive research on a topic and its background prior to writing one. By doing so, you will point out important elements and slash all sorts of irrelevant information that could turn your blog sluggish. Extensive research will equally prove helpful to develop a blog that best suits for SEO purpose. Such research will prove helpful for you to write an insightful, thoughtful and highly informative blog that will also boost traffic besides its usual role of brand awareness and building credibility.

4. Addressing common questions

As a blog writer, you should be abreast of it how you address the common questions. What makes a good blog post? Take for example a firm dealing in beauty and saloon will approach skilled writers to write blogs on that genre rather than the bloggers with expertise in the general themes. Therefore, you must address the specific factors while also addressing the common questions in whatever specialization you are meant to highlight through blogging. Besides answering questions, you need to offer actionable steps and solutions through your customized blogs.

5. Have equal zest on content outlining

Coherence and focused approach remain necessary for all sorts of contents—including blogs. Your zest should be on content outlining as much as meticulous dealing with the chosen topic. You will have to showcase an overwhelming amount of information but the presentation shouldn’t turn into a boring portrayal for the readers failing to grasp. Look at the gaps in information that you fill minutely. With strong content outlining, you will certainly keep your readers engaged.

Why keep search engine optimization (SEO) into consideration?

The key factors and perceptions of the Google RankBrain Algorithm are self-determinative: why search engine optimization (SEO) has a say in blogging and also in what context. It is high time that we understand this complete guide to the Google RankBrain algorithm and connect that with blogging as well. The Ultimate Guide to Writing Blogs below will help you get better content marketing results.

1. On-page SEO optimization

Search engine optimization (SEO) plays a vital role in keeping any website on the right track. It is, therefore, necessary that once a blog is written, it must be search engine optimized. Always remember that keyword stuffing in SEO must be understood and evaluated thoroughly. Having an obsession with the maximum number of keywords to include can mar a blog. It should be a rational and logically planned strategy. Apply the most suitable on-page SEO optimization process and witness exemplary outcomes. It is advisable to plan the following:

• Shortened URL
• Keyword-friendly contents
• Avoid cramming keywords
• Avoid shooting arbitrary keyword density
• Adhere to genuine SEO strategies
• Maintain accuracy in Meta Descriptions

2. Focus on Title Tag optimization

Creating a Google-friendly title tag is art for transformation in the digital world. Keep it in mind that Title Tags are crucial and most important on-page SEO elements to consider. The need is to follow a natural approach in the keywords research and selecting phrases. Keeping a balance is a must. Even over-optimization can liquidate your credibility. Your Title Tag optimization must not be complicated. Make sure that you keep the headlines shorter at an ideally under 65 characters only. The idea should be that your Title Tags don’t get truncated in the results from search engines.

3. Don’t ignore Anchor Texts

While you are on the verge of evaluating SEO basics you come to know that Anchor texts are always crucial. If described in a layman’s language, such texts are the words that link to another page on your website or others website and vice versa. It becomes important that you take special care while making keyword selections.

You must remain abreast of it that which keywords are to be linked to other pages on your site and which ones are to be ignored completely. Remember that your selected keywords will be taken into consideration by the search engines while ranking pages. Another most important factor is to keep in consideration the specific page you are linking to.

4. Mobile Optimization does play a pivotal role

According to statista the number of smartphone users worldwide from 2016 to 2021 surpasses three billion, and the number is increasing each passing of the day. As we witness today that the usage of mobile devices accounts for nearly two-of-three minutes spent online in the current context, a website must have a perfectly responsive design compatible with smart devices. Ensure that a website visitor enjoys the best experience.

5. Value Infographic elements

The world has been transforming faster while digital resurgence has started showing its global impact. Such a scenario is not confined to one particular sector only. Websites and their blogs do demand a thoroughly modern approach, unlike previous occasions. Posts with infographics pave the way for an equal impact like Slideshare posts does. By doing so, you are ascertaining that information is showcased in a planned manner and through an effective channel to smoothen transmission to the maximum number of audiences.

Understanding Different Blog Categories to Hone Content Writing Skills

Before you start writing a blog, you should be clear on your goal—the type of blog and its theme exclusivity. You should, therefore, plan things with extensive research on what to do and how to do. To move ahead further, there is an ardent need that you understand the different types of blogs and their categories. Here we enlist some notable blog types you can think of:

1. How-to Blogs

What are the major and minor things to consider while you are writing a blog content? Once you understand that core idea the next step is to work on a particular blog category. Nowadays, people often look for “How-to Blogs” to churn different types of information sources. Be specific in describing the “How-to guides” that must fulfill reader expectations. Such blogs must remain a problem-solving guide for the readers to read for information and at the same juncture start enjoying your content.

2. Guest Post Blogs

Considered one of the most effective and empowered blog categories, guest posts are known for their unique features of including other voices on your blog besides their usual features. A guest post remains a perfect text that describes expert opinions to the most. Know the pros and cons of accepting guest posts. An important factor that brings guest post blogs into the limelight is that they are perfect in terms of offering variety in topic and viewpoints that you would like to channelize to hundreds of thousands of your readers. Guest posts are also lauded for being a great way to solve customers’ problems on multiple levels.

3. Ready-to Blogs

Remember that blogging is a unique tool to impress and convince potential audiences. It thus plays a key role in helping to build brand awareness. Furthermore, a quality blog will certainly enhance your credibility as a Thought-Leader and expert in a particular industry you are in. With your comprehensive and compact “Ready-to Blogs” you can attract the most qualified leads besides bringing ample boost in the conversions. Know it how you can format a blog post to justify many other additional related claims.

4. Persuasive & Promotional Blogs

Recent research has shown that a good chunk of visitors scrolls through only about 50-60% of a blog post.Keep this important factor in mind when you are writing your blog. When it is the case of a promotional and persuasive blog, you must focus on the elements that keep the readers tuned and engaged to read it from start to end. Remember what matters at the end is how do you get your reader to actually read your blog posts with keen interest.

5. Argumentative Blogs

The secret of getting your blogs read by the loyal as well as new readers is that you make it dead simple to skim—as an argumentative one that puts your ideas and authority paramount. Make sure that the ideas are interesting and your arguments truly scintillate a reader to start believing you. Use short sentences and short paragraphs for easy readability.

Unique Attributes Of Quality Blogs That Make a Big Difference

Writing a blog for the sake of mere posting that aimlessly on a website is like throwing an arrow in the dark. Overall planning for proper drafting is the main prerequisite. Besides conveying a strong message, your blog should speak up something authoritative and describe volumes about what you are conveying to your readers. It should be easy to read as well as well-defined to express the truly persuasive ideas.

Focus on the structural elements. Keep the following aspects in mind:

• Meticulously structure your blog introduction;
• Keep your blog concise yet expressive to define strong ideas;
• Don’t forget adding links and most reputable sources;
• Suggest some recommended readings for further guidance;
• Add Sections and Subsections to make the blog easily readable;
• Add relevant images in your blog;
• Conclude your blog with a strong argument.

You can write an awesome blog provided you are well prepared with different aspects and factors to tweak it to give a perfect look. Blog writing doesn’t require you to gain mastery or prepare yourself with some special education. It is also not a tough nut to chew. What is important is how natural you are in expressing your ideas and whether you are following the basic rules or not.

Conclusion: An Ultimate Guide to Writing Blogs

It is understood from the above-mentioned broader ideas that writing blogs are art of appealing to readers. By following the above-mentioned guidelines, you are certainly going to have an exceptionally convincing and thought-provoking blog. Make sure that from the planning stage to writing and uploading on the website, you maintain thorough professionalism. Your blog should be a hallmark of your professional acumen. It will come through rigorous training, efforts and availing guidance on how to treat a blog in all stages.

If anyone of you seeking to write a blog or willing to get such contents written by experts, can approach SEO CONTENT INDIA for quality blog writing services. We ascertain doing extensive research while drafting blogs. With a team of highly professional bloggers, we ensure that the biggest secrets of professional blogging are translated into practicality to offer you an awesome blogging solution. Our writers and skilled bloggers who keenly focus on checking the facts before penning them in a blog.

Let’s join hands for quality blogging.