How to Improve SEO Rankings of Old Blog Posts
It is an era of digital resurgence; a boom in communication infrastructure has an impeccable impact on our lives. As businesses undergo their biggest ever transformation from traditional to online due to the fast popularity of eCommerce sites & apps, there is always an ardent need for blogging. Writing blogs is mandatory to keep the websites stuffed with the latest information trends. Equally important is promoting them through various channels to improve the ranking of existing blog posts and thus, organic traffic.
Related: Roles of Blogs to Make Personal Brand Reputation Online
Improving the ranking of existing blog posts is considered one of the most effective ways to support ongoing digital marketing activity. Such posts are always helpful to improve SEO and engage existing customers while boosting customer retention. An exemplary means to build the overall brand image, blog posts leave a greater impact. As the strategies for SEO improvement have changed over the years, you must remain aware of some of the solid tactics or strategies that offer you an assured improvement in the search visibility of your website in 2019.
There are many benefits of successful blog marketing strategies, including online reputation management, supporting ongoing SEO strategies, improved traffic, establishing communication, and improved credibility, among others. So, keep writing blogs consistently, and keep the old blogs updated to match the requirements of the industry and readers and search engines engaged.
Do you find your blog posts ranking low in search engines even though they were informative and creatively written pieces of stuff? You are keen to see your updated blog posts rank highly for the specific keywords. Do you want to improve the ranking of your existing blog posts? Here we discuss the feasible solutions to fulfill such customized needs.
Sometimes, your blog posts appear on second or third pages which hardly makes them fruitful due to remaining unnoticed. The fact is that being on the third page is not much different than being on the seventh page. If your pages appear on the 2nd or 3rd pages, then slight SEO work would definitely help you get them on the 1st page of Google to help you remain noticed.
Ways to Improve SEO Rankings of Existing Blog Posts
Our experts mention below the 10 unique ways to help you discover the tools and tips that bring surefire improvement in the search ranking of your already published blog posts.
1. Start Building High-Quality Backlinks
In 2019, backlinks from high-quality, relevant, and authoritative sites remain one of the most unique and highly fruitful SEO strategies to get websites ranked on search engines. There are several methods to get such links, including writing guest posts, sharing infographics, and by creating social media profiles. While getting the posts published for your link-building strategy, don’t forget to check the domain authority and page authority of a particular site to obtain the desired result. High-quality backlinks improve your ranking.
2. Include More Keywords
One of the easiest ways to improve the ranking of an already-published blog is to include more keywords, synonyms, related phrases, concepts, et al. to get noticed. So, now all you need to do is go back to your updated blogs to optimize them by inculcating more long-tail keywords to improve the ranking. You can add additional content as well by using your targeted keywords. Add content while maintaining your keyword density. You should maintain the length of your content, as content less than 300 words is considered to be thin by Google.
3. Republish Your Old Content
Republishing old content is another sure-shot way to improve the search engine rankings of blogs to the best extent possible. Edit your existing blogs by incorporating certain spinning ideas besides the addition of new sections and information. Ensure that you embed new images or videos in them for freshness or newness in the existing blogs before getting them republished.
You should equally keep in mind the value of updating dates; thus, you must edit the already-published date to give it a new look and feel. Furthermore, you mustn’t forget to share the republished blogs on social media channels to engage & attract your social media fans and followers.
4. Create Internal Links
Although backlinks from relevant and authoritative sites are crucial to gaining high rankings. You shouldn’t, therefore, misjudge the power of internal links as well. Create internal links to relevant blog posts to give your site structure and engage the audiences, besides favoring Google to understand your site and thus take the next step to rank your content at the right juncture. While creating internal linking, you must link to a page that talks about similar topics and has related keywords to add more value. High-ranking posts are advised for the internal linking to bring immediate results.
5. Edit Your Meta Titles and Descriptions
You must slightly edit the meta titles and descriptions by inculcating the long-tail keywords. It is worthwhile because meta titles and descriptions play an important role in improving the ranking of your posts. While writing meta titles and descriptions, you shouldn’t forget to read the Google Guidelines. It keeps you thoroughly informed of the latest guidelines. And, it changes with time as well, so you must go through the latest webmaster guidelines.
How to update old blog posts for SEO? Start updating the meta and descriptions.
6. Improve LSI (Latent Semantic Indexing) Content
Latent Semantic Indexing (LSI) is a technique to let Google understand what exactly a certain keyword means. Apple means fruit and a company as well. Improving LSI means while you talk about the fruit apple, you must include keywords like nutrients, health, and eat et al to let Google assess your keyword motive. If you are talking about the Apple company then include keywords such as Phone Cover, iPad, Steve Jobs, and apps, etc., for genuine Google assessment of your keyword.
7. Make the content quick and readable
To keep your readers engaged and let me scroll down the page, your content should be quick, scannable, and readable. Do you know how to make your content readable and scannable? The below tips help you make your page scannable and readable for your readers.
- Write short paragraphs
- Keep your sentences short
- Use headers and subheaders
- Use bullet points
- Use short catchy images
8. Check broken links to remove or replace them
There are many broken link checkers, which you can use to scan your blog for broken links. If there are such links, find them and remove or replace them with the right links. It will help you land your audience in the right place.
Benefits of removing or replacing the broken links
- Reduce the frustration for users
- Let your readers engage
- Improve your credibility and authority of your brand
- Boost your SEO and page rankings
9. Drive Social Traffic to the Post
Once you have updated a blog post, try to re-share it via all social media channels so that it gets some new traffic. While re-sharing it, do not pretend it is a new post instead, tell people that the post is updated. This way, you will get some additional shares, traffic, and links. Improving the SEO rankings of old blog posts is easy if you are well aware of these SEO strategies.
Many people ask “How to Revive an Old Blog Article for SEO“, but do not know the answer.
10. Edit Alt Tags
Google cannot read images, so webmasters and SEO experts use Alt Tags to let Google understand the topic of the page. Inserting keywords in your alt tags can be hugely helpful in improving organic ranking and driving more traffic. You can explore the Google Search Console to find out the popular terms which are currently driving impressions for a specific page before making any tweaks to the alt tags.
Editing alt tags is one of the main tips for updating old blog posts for SEO.
Conclusion: Improve the ranking of existing blog posts
Churning out blog posts is always helpful in your digital marketing efforts. If the blogs are on the second or third pages, you can easily bring them to the first page by including the above-mentioned 10 SEO strategies. Bringing your blog posts to the first page doesn’t only mean improved traffic but also the overall branding of your company, which you had dreamed of. For more suggestions, you should contact us at SEO Content India.
It has also proved that improved traffic also improves the overall ranking of your website. Bloggers should keep their blogs updated to make them relevant in the industry. Blogs with outdated information are neither read nor liked by your readers. Even Google does not like outdated websites, so keep your old blogs fresh and up-to-date. So, improve the ranking of existing blog posts by keeping them updated.
