November 27, 2017

The top 10 barriers to social media tracking success in India

Social media has already encountered all the crossroads to achieve its current position. It surpassed all other tools to remain ahead in the race. Social media channels are being adored by individual users as well as business corporations for all interactions with target audiences. It is a proven fact that social media is heralding messages in a fraction of a minute to millions nowadays. Go through these top 10 barriers to social media tracking success in India.

Thus, social media is disseminated through individuals and corporations for a wider reach of communication in the least possible period. Questions still arise about why so many corporations fail to obtain desired social media results, even though they constantly make optimum efforts. So, find the solution to social media challenges to raise awareness.

One, especially a celebrity or a company, cannot ignore social media activities in this digital era. According to bluecorona:

75% of male internet users are on Facebook, while 83% of female internet users use it.
69% of adults use at least one social media channel

Barriers to Social Media Success

Here we have discussed 10 alarming barriers that might cause hurdles in achieving desired social media results. So, keep these in mind while planning social media strategies.

1. Unclear & uncontrolled compliance

Social media is an insurmountable sea for the fastest channelization of information. It is advantageous as much as serious issues of no compliance, even in severe issues. Sooner or later, this factor turns into a worrying barrier for corporations concerned with obtaining desired social media results. Lack of control over the social network results makes it impossible to focus on the compliance aspects. An unclear scenario is usually witnessed due to the overall absence of credibility.

2. Strategic loopholes in managing social media

Even though it is a proven fact that through social media you can easily initiate or participate in various online dialogues, at times things turn messy. Loopholes in the strategies directly affect potential viewers who could be future customers from getting inspired to the cases of failing to respond, reply and even engage them on various occasions.

As it is often seen that social media remains in a secondary stage of strategic business plans of many corporations, they fail to achieve major benefits like having groundbreaking conversations between them and a potential market to not geared up to turn the entire affair into two-sided communication that might seek emphatic participation to engage the potential players. One can’t control outcomes but still, there is ample hope to bring bigger transformations through sincere efforts.

3. Inabilities to express views that matter

Corporations use the best resources in all aspects of business plans, but it is still a rarity that experts are involved in social media plans. Only a select few organizations find it mandatory to evaluate or monitor what is to be shared on various social media channels. Consequently, they are deprived of the benefits that could create wonders.

Take, for example, a single tweet to Twitter or content, pictures, or even videos for Facebook, LinkedIn, and the rest of the social networking platforms go undecided. In all those scenarios of total ignorance on what to post or use on such platforms, how desired results would be expected? It requires sincerity to unleash personal brands through social media which is unfortunately not focused on several occasions.

4. It is a tough nut to chew to go viral

Maintaining all social media channels is not enough. It requires extensive efforts to focus on every post to go viral. Until you do so, benefits won’t be reaped. Your social media posts will go unreported, and your prospects of attaining the maximum benefit will go in vain, even though you tried reaching millions. It would only be possible through strategic and planned social media campaigns to lure hundreds of thousands of visitors to get them hooked.

5. Failures in engaging desired audiences

A barrier to social media results that can be easily noticed is that corporations often fail to engage people. Constant efforts are indeed done to engage prospective audiences on social media, but sometimes laziness or operational errors cause damage. If you repeat the same old content and don’t offer anything fresh by ignoring the value of blogs, content curation, microblogging, et al that could keep viewers intact, you indeed deliberately bring your doom to social media. Until and unless you don’t engage viewers, it is impossible to obtain the desired results.

Social media engagement steps don’t end with the mere creation, posting, and distribution of fresh or high-quality content as part of the best information source. It is only the halfway mark of trying to come closer to the target group. Equally important is the next step to engage professionals to keep an eye on the visitors to the posts and who can ascertain that every comment or share is responded to sincerely. This is how you gain trust and gradually bring people into your fold by engaging them at regular intervals and with constant follow-ups on praises and criticisms.

6. Issues with measuring results

Measuring the ROI of social media efforts often becomes a draconian task. The need is to explore different workable options or methods that provide genuine results. And you obtain an effective social media marketing result. Common factors that often haunt social media planning include the propagation of the wrong methods to measure and analyze the data for results. In the worst case, though, hardly any method is put into practice.

With such indifference towards social media measurement, the outcomes would be either naughty or useless stuff. It is crucial to focus on the specific strategies to get the best social metrics to have a direct impact on building social media relationships and, thus, genuine results. It could be one of the 10 barriers to social media success in business.

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7. Developing a Social Media Strategy—A Daunting Task

It comes as no surprise if it is kept high on our list of challenges or barriers. Creating a social media strategy can be a daunting task. The first thing supposed to know is to visualize what exactly it is. A summary of everything planned by you and aimed to achieve through social networks is a social media strategy.

It will be wiser to start by creating a list of social media objectives and goals. You will find yourself more effective at implementing them if you are more specific on what to do and what to ignore. Your set goals will influence the metrics chosen by you to monitor; however, it is highly recommended that you look beyond the vanity metrics like your number of followers.

8. Measuring Social Media ROI—A Tricky Measure

What your business gets back from the time, money, and resources you put into social media marketing is social media ROI. It should be made implicitly clear that social media ROI is different from the traditional online marketing concept. The value of your tweet or post can be hard to see getting shared in comparison to clicks on an ad.

Before you start assessing your ROI, you need to have clearly defined goals in place. It is the very reason why your social media posts are so essential and remain pivotal. Understanding what you are getting back from social media is not too difficult, provided you have the right tools and strategic goals in place.

9. Engaging in a Regulated Industry—Helps familiarize yourself with Rules and Regulations

If you are curious to know the most appealing thing about social media, you will be in for a surprise, as it is available to businesses of all shapes and sizes across industries. However, some may find incorporating social media into marketing strategies a bit more complicated. They primarily come from regulated industries like alcoholic beverages, healthcare, financial institutions, and the government.

The one disquieting factor that comes along asks you to familiarize yourself with the rules and regulations that apply to your specific industry. You are at this moment advised to work closely with your legal team to ensure that these rules and regulations comply with your social media practices.

10. Increasing Your Reach Through Shares—Optimize Your Content

Want to increase your reach through social shares? Waste no time and start by optimizing your content. Make sure that the content you are publishing is exciting and that the audience will find it valuable enough to go read it. Get up to date with trends and monitor your target demographic engaging with which of the posts.

It can’t be denied that engagement is a massive part of marketing. Not only is it used by several platforms when deciding which content to deliver to a user base, but it is also effectively used as a significant metric by which you measure your effectiveness.

Go on consistently posting interesting, entertaining, and relevant content. You will have no barriers to driving engagement and boosting your reach. To overcome the Top 10 Barriers to Marketing Success, keep your content optimized for SEO.

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Conclusion: barriers to social media success

We highlighted some notable barriers that directly or indirectly affect social media results. By scaling social media follow-ups through the involvement of a genuine team of professionals and through the use of all such tools that can bring a new resurgence in social media initiatives, one can cope with challenging situations. You require timely and smart steps with a genuine but persuasive outline for strategies developed to make the best use of social media.

It is high time to identify the competitors to keep their social media presence by doing regular tests or measures for proven results. Social media is important today, so you must understand its value. How can it prove fruitful, and what strategies should you imply or ignore to avoid barriers? You may consult social media experts at SEO Content India to clarify such queries. They will guide you to overcome barriers to ascertain maximum digital engagement of the common masses with social media. If you attain success in engaging them, your barriers end so do success welcomes with the greater rewards.

Let us know if you want a solution for the 10 barriers to social media success in India.

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