Sure & Certain Word-of-Mouth Marketing Tips to Grow the Businesses Manifold

Unaccountable perceptive sayings redefine the realities that are beforehand. So are word-of-mouth promotions or marketing strategies. It is one of them that remains enshrined to define emotional pitches as enduring bonds developed by the chord of some sincere belongingness and longing. Word-of-mouth marketing is a unique way to get new customers without a single penny.

It does matter the most if your business is liked and then promoted through a human chain of the campaigners on whom you hardly invested anything except offering the desired services to the first amongst those truly loyal propagators whom you hadn’t even expected to come close to you. Obviously, getting popularity that way in itself is a great deal to leave an impeccable impact on the business fortunes.

You cannot imagine the overwhelming success of your business without doing effective marketing and keeping the best of the advertising strategies handy to use at any point in time. Out of the many such effective marketing strategies applied in business promotions, Word-of-Mouth Marketing remains apart and of the top priorities due to its innumerable impact on businesses in the long run.

According to an online study by Nielsen, and as referred to in many subsequent types of research, 92% of the common masses do prefer recommendations from their near and dear ones before they make their own purchases.

Despite the unceasing rise of social media in the past decade, the importance of offline marketing can’t be considered superseded or ignored just because something newer has been introduced. A good chunk of recommendations still happen offline as and when many existing customers share their experiences with friends or relatives over the phone or face-to-face thus help the businesses to flourish. Interestingly, such recommendations are long-lasting so do they add more loyal customers to your kitty.

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What is Word-of-Mouth Advertising?

Also denoted with word-of-mouth advertising strategies, Word-of-Mouth Marketing (WOMM) is a unique concept of people-to-people propagation of messages for the products or services as recommended best and to be considered by others for future uses in sincere recommendation strategy. It can be thus best described as an unpaid form of the marketing or advertising strategies in which any of the satisfied customers would share their experiences with their respective friends and family members to spread the message of how much they liked your business and the products or services offered and that why others should prefer them without any doubt.

Benefits of Word-of-Mouth Marketing

One of the most effective practices for marketers is the word of mouth marketing, which continues not only to help you to improve your brand’s value but also sales. It is a fact that 92% of consumers believe that recommendations from friends and family are more converting than any other form of advertising or marketing. One of the main benefits of word-of-mouth marketing strategies is that satisfied customer brings new customers for you at no cost.

Free marketing

Word-of-mouth marketing is free, so it won’t be unfair to say that you are going to improve your sales without increasing your budget. Many reputed and known brands use word-of-mouth marketing instead of spending money on advertising to increase sales and fan base.

To get the benefits of word-of-mouth marketing, all you need to do is put the effort into satisfying existing customers and building a strong relationship.

Grow brand at a faster rate

If you get success to satisfy your existing customers and add enough hype around your brand, then your customers may help your brand go viral in no time. Such a marketing strategy works to build an engaged fan base rather than a buying customer.

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Apart from becoming an advocate for your brand, satisfied customers would start tagging friends and family on social media posts, forwarding emails to friends, and more. Over time, you will notice that your brand grows at a faster rate than other channels of marketing.

More funding, more freedom

Brands with satisfied customers have huge repeat purchases, which invites angel and venture funding. Once you get funding, you can easily strengthen your weak areas. Learn the popular ways to get your startup funded.

Offer Long-Term Value

One of the benefits of word of mouth marketing strategy is that you get long-term value. Your customers will be recommending your products and services for a long. Apart from building trust, you generate loyal customers at no cost.

10 Popular Word-of-Mouth Marketing Strategies

Although there can be too many Word-of-Mouth Marketing Strategies to assess, implement, and take action, we are enlisting here 5 unique strategies. The below-mentioned strategies will pave the way to prove helpful for your business to welcome an unbound increase in sales.

1. Encourage User Generated Content (UGC)

User-generated content is content that is being created and shared by your consumers themselves about your brand and especially products and services you deal in. Such contents are ultimate resources to build trust, improve branding and of course give marketers extra collateral to work with. The UGC boosts sales immensely and also helps you to improve your reputation in the online market.

2. Share Customer Testimonials/Reviews

Always approach your satisfied customers to express their feelings through writing their own testimonials and reviews on your products or services they avail. You can share their testimonials and reviews on your website as well as all social media channels associated with your business.

Positive feedback always motivates your prospects to make instant purchasing decisions. They feel more comfortable doing business with you as they are ascertained for better deals through someone else who has already done business with you. That 3rd party assurance brings newer confidence in the prospects.

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3. Offer an Incentive

Offering an incentive to the customers would give them a new reason to cheer as they would start sharing their positive vibe about your business with others. It will result in a skyrocket in your Word-of-Mouth Marketing campaign meant to promote the business. It is a common phenomenon that people always love to be gifted something. Indeed, free gifts of even their smaller values remain precious for people considering them emotional shields they carry as gifts instead of recognizing one’s worth to be gifted.

In a quid pro quo, they would start speaking up about your company which, as they start firmly believing, cares and gifts them. Their word-of-mouth appreciations everywhere about your company and products and services offered would be praised and recommended in the multiplied atmosphere. Apart from an incentive, you can also offer your customers some promotional gifts.

4. Get in Touch with the Industry Influencers & Thought Leaders

Get in touch with the industry influencers & thought leaders so that they speak up for your company. As they have already established their reputation, their Word-of-Mouth Marketing and praises for your products and services would be noticed by all and sundry. That will undoubtedly prove valuable to gain influence in the market.

5. Get Product Ratings Directly on Your Website

Whenever your business provides avenues and ample room to involve the end-users, bring them closer to you in that emotional pitch. Make sure you introduce some effective and workable features that allow your customers to get connected to you thus rate or review your products and services directly on your website. It will for sure improve your customers’ confidence while they browse through your website.

Indeed, such techniques can create wonders especially for eCommerce companies as well as those websites dealing in consumer product sells of multiple products’ niches.

6. Provide Strong Customer Support

When you begin your word-of-mouth marketing campaign, a crucial aspect that needs to be considered is that even if your product happens to be the most amazing one, the customers will not return to shop with you. It in all probability, your products or brands will not be recommended to others by them.

There are supposedly over 7 million online retailers globally, and it is most likely that the same products you do are sold by at least one of them. And, if they successfully provide better customer support to their customers, the potential customers would go to them. If your customer service is good enough to impress your customers, then there are more chances of talking about it.

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7. Easy and Flawless Purchase Experience

To convert a potential customer into a satisfied customer is not as difficult as it is made out to be. And you will come to realize that one of the easiest ways is to make the purchasing process as easy as possible. Your store is like a route where the probability of getting stuck in traffic is minimal. It will be higher in your interest not to provide any roadblocks along the way.

8. Reviews and Ratings (Share them)

No one can beg to differ that word-of-mouth (WOM) advertising works in the way a little bit like black magic. Don’t forget that everyone will praise it when you provide a good thing. But we should admit this crucial factor as well that unfortunately, that’s not always the case. So you need to push for it a little bit and ask for the reviews and ratings that should work. While it may take a little bit of your effort it’s certainly worth it and rewarding. According to reports, “People read an average of seven reviews before making a purchasing decision.”

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9. Unique and Shareworthy Experience Works

To have a happy customer, you are supposed to add a little creativity on your part. You have got to make them with the request and persuasion to share your products with others. It can be done by offering an incentive or in other ways that they may like. Even this can be done by creating a movement in different ways, like building an authentic community online. In addition, you need to come out with a strategy so that their experience with your brand becomes worth sharing.

10. Referral Program Boosts

If you want to increase the success of your word-of-mouth marketing campaigns, you need a referral program that can be designed to help you achieve your goal. For this, you may have to opt for different promotions that should also include some perks.

You can offer a financial reward to your customers who refer a friend to make purchases as a token of appreciation. Non-monetary perks such as sharing user-generated content, posting product links on social media, tagging your brand on product posts, and much more can also be offered for other levels of promotion.

Final Thoughts: Word-of-mouth marketing 

Above mentioned Word-of-Mouth Marketing Strategies are the select ones from the long list that greatly prove helpful in branding besides establishing customer faith to resultantly increase sales. Word-of-mouth marketing requires genuine and meaningful customer engagement with the target audiences.

Apart from the above-mentioned techniques, you should keep motivating your customers to become your brand ambassadors. It will have the dual advantage of an increase in your sales while also making customers feel that they have been valued for their loyalties.

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