December 9, 2017

How do you promote your business through Pinterest?

It is a universally accepted fact that businesses can’t survive in cutthroat competition today if they lack a suitable marketing plan. Out of the many such marketing plans, Social media marketing service remain a notable platform as the most suitable solution in the current scenario. This unique marketing plan attained global popularity, therefore, it remains a preferred option in all nooks and corners of the world today. As a business owner, you must be well-armed with ways to promote your brand on Pinterest for free.

In the case of business owners who still presume that popular social networking sites such as Facebook, LinkedIn and Twitter et al are the only social media channels to generate traffic to improve their rankings, they need to think again.

There is no doubt it that the above-mentioned channels work great, but the time is rife that they think broadly and more than that parameter to evaluate the role of Pinterest too which has a greater say in social media marketing plans nowadays. So, the time has come to approach a Pinterest marketing strategy. Learning how to use Pinterest for business is also important nowadays.

Launched in March 2010, this ultra-hot social media site has over 70 million users now; 500,000 out of the total users are in the business accounts category. This statistical calculation speaks much about its importance for business marketing purposes.

Several reputed brands have already started using it professionally to drive traffic and thus improve sales. It is also undeniable that there is countless business operations that have still remained unable to avail of the power of Pinterest and especially its visual storytelling benefits which literally create wonders.

Pinterest allows users to showcase their products or services in front of millions of eyes in one go and without any reservation of locational boundaries. You can link out to your website, which not only helps you land your customers but also improves the ranking of your website through such a unique social media platform.

To get you started, our experts have identified five effective ways that can greatly help you to improve the traffic, boost SEO and thus increase sales.

1. Write detailed descriptions

To get your pins noticed and pinned, you must ensure that they are being seen by your target audiences. You must choose the right category for your pins to improve visibility. Once you create the right category, you need to write an effective and concise description for audiences to grasp information. Also, make sure that your descriptions should have long-tail keywords besides other required helpful details. Abstain from using hardcore sales language, hashtags, or promotional content.

2. Use different images and texts

You have the facility to use different images of your products on a pin to maintain diversity. People can create a collage of multiple images in a single pin. Such pins drive more traffic because they cater to the needs of varied tastes at once. Optimized images are also a ranking factor for search engines.

Use a maximum of four images in a pin, besides ensuring to add texts to describe the images. They will play a pivotal role in improving the conversions you seek from the whole exercise. This is how you get noticed for your future business prospects. It is one of the elements of Pinterest management services.

3. Use links

You can interlink your pins from your website. When any user clicks on your pin, it will instantly take that person to your website. It is thus well understood that such instant reach by the visitors to your website is bound to increase your traffic which resultantly brings the branding to everyone’s attention.

Such increased ranking will ultimately help to maximize conversions. You can also explore that with the full force of your creativity to increase Pinterest’s potential. Try that for a new experience, as it is one of the best Pinterest marketing strategies today. In addition, do not buy or sell links, in fact, you must concentrate on organic link-building practices.

4. Start interactions

You must start interacting with the other parties who matter to your business. It is mandatory to keep them in the loop to persuade them to develop an interest in your business. Once they start liking and re-pinning your posts, you start attaining instant popularity. This is how you get noticed. So, start learning how to use Pinterest to promote your business in 2024.

Such steps will also promote your products or services in multiple layers because other’ audiences too will be able to access your website. Try to improve your followers and also coax them to like and re-pin your posts by providing unique images and detailed descriptions.

5. Make it easy for people to find you

You must keep updating your “Search Privacy” to let your boards and profiles keep appearing smoothly in search engine results for better accessibility by everybody concerned. Ensure to fill the description section meticulously so that your boards and pins are admired by the users.

Let them search your products & services and find that easily similar to how you do to look something for yourself and vice versa. It will ascertain the easy reach of potential customers to yours.

6. Use a Call-to-Pin

If you use a call to action in your ad copy in pins, your call-to-pins will significantly increase the traffic and engagement of your pins. The clickable images with calls to action will help you to increase visibility and traffic, and thus sales. Call-to-action in pins helps you get 80% more engagement.

If you are looking for ways to use Pinterest for marketing your business, you must include a call to action in your ad copy.

7. Post Frequently

In order to get new followers and engage your current followers, you must add pins on a frequent basis. Adding 5 to 30 new pins every day is perfect, but make sure you do not just re-pin the content of others.

Pinterest marketing strategy of 2024 assures to improve the engagement of your pins if you publish your own unique pins with your own content. Pinterest for Business: Also Learn How to Market Your Brand.

8. Invite Others to Pin on Your Boards

If you think about how to use Pinterest for business in 2024, you should use all Pinterest features. One of its features is Open Board, which allows users to contribute their own pins.

This way, you encourage your friends and influencers to contribute to your boards. Be sure for the safety of your pins as the contributors do not have access to change the board name or description.

9. Highlight your services

One of the main benefits of a Pinterest business account is that you can highlight your services or products. In order to highlight your professional portfolio, all you need to do is create a visual resume with Pinterest and tell your followers about your service or product.

For instance, if you are a website content writing service provider, you can pin a screenshot of some of your content and pin them. This way you can easily show your work to the world. It is one of the popular ways to promote your brand with Pinterest for free.

10. Appreciate your followers

You must appreciate your followers for their unconditional support of How to Use Pinterest to Promote Your Business or Brand. Without their support, your brand or company wouldn’t have promoted its products and services. It is just a gesture, which makes your followers feel proud of being associated with you. If you are looking for popular ways to promote your brand with Pinterest for free, then you are at the right place.

Final Thoughts About Pinterest Marketing Strategy

Pinterest has become one of the most popular social media channels all over the world today. You can use it appropriately to guide potential customers to land on your website easily and without facing any hassles.

Once your customers attain success in your Pinterest platform, which is professionally presented through actionable content and support photographs, they are bound to generate queries.

Apart from the Pinterest marketing plans, several smaller and medium-sized brands equally consider YouTube marketing services to reach their customers easily. It is high time that webmasters think to explore various types of social media channels alongside Pinterest actively to avail their unbound benefits.

To get Pinterest management packages, contact a professional company now. It would offer you affordable Pinterest management pricing so that you could leverage the channel.

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