November 8, 2017

15 Tips for Writing Unique Press Releases

Businesses operate by incorporating multiple plans and strategies. A strong marketing & promotional plan has a lion’s share to escalate them to greater heights. To let your company or its products & services remain in the limelight as popular ones that reach relevant markets or target groups, you require the use of various marketing & advertising service channels. These tips for writing unique press releases will help you skyrocket your sales.

To keep this trend alive and to get the best out of a traditional but highly persuasive strategy, press releases are being written and distributed by the respective companies at regular intervals. They are one of the most effective mediums to share exciting news, which includes product launches, company mergers, service expansions, etc. We elaborate on tips for writing unique press releases in this post.

The Press release is not dead, and, a well-crafted, thoroughly marketed press release can aid you in reaching a wide range of news outlets. As press releases can give such news outlets newsworthy stories about your brand or its products & services, you attain recognition through multiplied media promotions.

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Tips for Writing Unique Press Releases

To get your announcements picked up by esteemed journalists and/or reputed news outlets, you must keep in mind the below-mentioned 15 points which we, as an expert press release writing service company recommend.

1. Attention-Grabbing Titles

The title of your release is the first thing that journalists will see after seeking attention. If it is not catchy and attention-grabbing, then the chances are high that your press releases won’t be read even. Make sure that your press release title contains appropriate keywords besides providing valuable information in crispy words. Apart from getting it picked up for publishing, press releases with attention-grabbing titles are even shared by many people in the shortest possible time.

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2. Links to Other Channels of Information

The main purpose of a press release is to share information with others. While publishing your release, it should have great supplementary ideas to link to various other channels or sources of particular information. This is how the channelization of your ideas will begin. It will not only improve the relevancy of the specific press release you share but also prove helpful for you to emerge as an authentic party in the respective industry you are associated with.

3. Keep It Short and Simple

If you are looking for tips for writing unique press releases, avoid writing waffles and lengthy explanations. Your whole press release should be in a few paragraphs, as you need to get your points across. Provide all information in the first paragraph itself, in crispy language. Expand the knowledge through further explanation of the information in the second paragraph and thereafter, if required.

Try to provide at least two quotes—one from the company management and the second one from the customers in the third paragraph. Conclude your press release in the fourth paragraph with the source and all other details you deem suitable.

4. Include Data

Apart from a specific commentary in your press release, meaningful data remains one of the most important pieces to be included to maximize coverage opportunities.

Such prudent crafting of the press releases will prove helpful for your PRs to get picked up and thus submitted for distribution purposes to various media outlets at multiple locations. Furthermore, you must also keep into consideration other major and minor aspects like putting a date to highlight the press release issuance timeline. Dates greatly help the stories to come to life. Most importantly, they keep your messages memorable in all respects.

Without proper data and commentary, your announcement will turn generic and dull. It might not move the readers in some cases. If you add them besides placing the date, your press release will become meaningful, and so will appeal to all and sundry. This is one of the vital tips for writing Unique press releases.

5. Have a call to action

Apart from your proper contact details supported by a direct communication number, you must also ensure to give your audience a new direction, like where you want them to land. The call to action should be in the last paragraphs of your press release content. Make it persuasive and equally effective in terms of sharing that crisp and logically informative information.

Call to action works as a great tip for writing unique press releases.

6. Include Quotes

Including quotes in press release content has become a trend now as it adds a sense of authority to the press release. The quotes could be from your top management, customers, or industry experts. They not only authenticate your brand in front of your customers but also search engines.

Here are a few trusted options, that you can approach for quotes:

• Senior-level executives
• Industry expert
• Customers
• Influencers

Quotes are also picked up by journalists by giving sources to your uploaded press release, which is beneficial for SEO points of view and traffic generation.

7. Abide by the Editing Process

Whatever you publish must go through the eyes of editors and proofreaders to find out and remove grammatical and factual errors. You must understand the need for content editing services today. Professional editors will help you avoid press release rejection by using proper language and removing grammatical or factual errors.

You should also understand the difference between Content Editing vs. Copy Editing before hiring a professional editing agency for your requirements. Professionals will tweak your PR content in a manner so that it gets approved and published.

8. Know Your Audience

When you are writing a piece of content for a Press Release, you must keep in mind your audience as your ultimate goal is to feed your audience with the right piece of information. Researching a bit is helpful before you start writing the content. It will not only help you to target your prospects but also improve your reputation.

Understanding your audience is a great step before you start writing a PR. You need to keep in mind who you are writing for before you craft your newsworthy press release.

9. Keep your goal in mind

The purpose of a press release isn’t to increase sell of your products or services. The sole purpose of writing a press release is to educate your customers, partners and audience about the happening of your company.

One of the main goals of writing a press release is to get a call back from a reporter. If you understand your goal, try to make strategies to meet your goals.

10. Consider a Relevant, Newsworthy Topic

Before you start writing, you should remember that a press release is an official statement by an organization or a brand provided to the media as well as current and potential customers. The topic you choose must be relevant and newsworthy.

A few popular press release topics include:

Product launch
Service launch
Hiring new executive
Receive an award
Events
Crisis management

11. Give your contact information

If you want to know tips to write distinctive press releases, include correct contact details for media inquiries, which include the spokesperson’s full name, email address, phone number, and correspondence address. You must also be responsive and available round-the-clock for follow-up queries. Having the right contact information is great, as it will help your readers approach you if needed. It is one of the main tips for writing unique press releases.

12. Use AP Style

AP (Associated Press) style is important when you start writing and distributing press releases. If you are looking for tips for writing unique press releases, then it is important. Apart from the AP style, you should also keep in mind How Press Releases are Useful for SEO. If you use such a style, you should make your press release appear more professional and in line with journalistic norms. So, use this AP style.

13. Pay Attention to Timing

One of the most crucial techniques for creating press releases that produce the desired outcomes is to pay attention to timing. Send your press release at the right time to ensure maximum media coverage. Sending press releases on weekends or national holidays should be avoided, as most of the audience is not available.

14. Include Background Information That Is Relevant

Give the reader context to assist them in appreciating the relevance of the news. Following such an idea increases the likelihood of your press release standing out among your competitors. In addition, they also start receiving the coverage they deserve. Try to add pieces of information about the brand or individual’s history and accomplishments. Let us know, if you are looking for tips for writing unique press releases.

15. Include the following multimedia elements

You must include some high-quality and unique infographics, images and videos to improve the visual appeal of the press release that you write and distribute. This is also helpful for Pitching Your Startup to the Media. If you want to know how to write unique press releases, make sure your pictures are high-resolution, informative, and relevant.

Conclusion – Tips for Writing Unique Press Releases

Above mentioned points are the vital elements that you should keep in mind while preparing your press release content. Many more major and minor elements are there that you should evaluate to make your press release more worthwhile. Get connected to SEO Content India (SCI) at any point in time if you are willing to seek more information to make your press releases crispier and genuinely credible. We will be eager to support you in this mission.

Our press release writers keep exploring newer ideas. They will listen to your concerns through discussion and ultimately offer customized solutions. Our team has been consistently preparing press release content for numerous clients from worldwide locations. We assure you of measures that bring genuine outcomes from press releases to help you keep your company at the zenith of success.

Apart from the press releases, we also offer academic writing services, including SOP writing services, letter of motivation writing services, etc. among others.

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