Know the Killer Features of Effective & Persuasive Product Descriptions

Entrepreneurship is always believed to be the smoothest of the passages to success for those thinking out of the box. And, at the same juncture, trade & business remains equally famous for welcoming many spontaneous risks. Are you one of those daredevil individuals owning or managing eCommerce websites and prepared to take a big risk? If you are one, then for sure you are also aware of this key fact that product descriptions are pivotal for businesses to reach their zenith.

Product descriptions, as short descriptions about the products or services, are the lifelines for businesses to attain success through the features being highlighted. Such short contents make it feasible for the products to attain popularity before the respective target groups.

An informative, well-written and attractive product description will play a pivotal role to give a particular product a newer boost. Articulately written product descriptions are therefore dually beneficial. They help to improve the ranking of respective websites through which a particular product or service is brought before any prospective buyer. Such short descriptions easily coax the prospects to take an action and quicker buying decisions.

Engaging and actionable product descriptions persuade web visitors to click that “Add to Cart” button right away. Translate Media thoroughly defines the multiple factors that can turn any product description into truly engaging and worthwhile content. While creating such descriptions, there are certain points that one must keep into consideration to obtain genuine results from them. One must learn the ways and techniques how to create better yet descriptive texts for every item offered in a store from a particular eCommerce store or the services provided.

Main Features of Product Descriptions

Prospects always take buying decisions after their thorough assessment of product features. Getting them known to the most important attributes of products or services means that you are successful in persuading people to find a reason to buy your products or services. TNW evaluated the key factors – the matter of perspective and also evaluating an opportunity with thoughtfully created product descriptions.

Unfortunately, a large chunk of smaller as well as bigger eCommerce portals has still literally devalued this proven fact nowadays. They haven’t embraced the power of product descriptions yet thus they often find themselves in downwards growth. In general, such parties either have one-liner descriptions or even no descriptions at all which hardly make any sense. Such insensitivity of theirs towards the products & services they deal in literally creates a potential problem of hindering to be noticed. Such lethargies result in them losing their large number of new clients.

It is high time, such eCommerce websites must focus and reconsider the subjugated features of product descriptions in mind. The time is rife that they get the descriptions of their products or services being generated professionally. That will ascertain a fast increase in sales. Creative and quality product descriptions ensure a fast increase in sales thus businesses thrive.

1. Create user-friendly content

The logic is simple the moment a prospect lands on your product page and finds out user-friendly content being supported through the relevant images to distinguish your product or services, they would be urged naturally to take an action and fill the order form without having a second thought. It is mandatory that whenever you are creating content for products or services to explain them, it should be ascertained to bring fresh yet informative content in minimum words.

Related: How to Create Actionable Content

Provide maximum details in minimum words to appeal to your customers. Do remember this fact that apart from humans, even search engines get attracted to fresh quality content thus increasing the traffic. Google won’t promote an empty page, no matter how attractive it looks in appearance. Your product description contents must therefore have the following attributes:

• Educate the readers
• Answer potential questions
• Engages the prospects
• Coaxes the prospects
• Maintains eye-catching titles and headings

2. Simple language

Product description readers are not the scholars planning to do some research on your products or services. One can be a learned person or even a layman looking for specific products or services in which you are dealing. They will land you’re your site to find comprehensive details about the products or services they are looking for. Remember it that your product pages would be visited by numerous people from all walks of life.

Most of them will have variegated educational backgrounds. Keep that important factor into consideration and write your descriptions in simple yet creative language. Moz lauds those product descriptions which have unique features of the simple and easily graspable language.

Chances are high that you will fail to engage the readers through those product descriptions which are otherwise not easily understandable. Despite having well-researched yet informative descriptions you might fail in your attempt to peruse the customers only because of the single most important factor of ignoring the content coherence. Avoid using unnecessary tough words. Your content must remain informative to seek the attention of the laymen and intelligentsia. Never ever try to be unnecessarily verbose to simply bore your readers. Quality content is a lifeline for websites to gain newer boost.

Tips to turn the product descriptions easily understandable:

• Use easy-to-understand words
• Create smaller paragraphs
• Use titles, subtitles & bullets

3. Highlight the Unique Selling Point (USP)

Product descriptions are solely meant to fulfill the primary criteria of highlighting the USP (Unique Selling Point) of the specific products or services. There is no harm in describing various features but that doesn’t mean that it is turned dry and or uninteresting for the readers. Effective product descriptions are those that must seek reader attention through numerous features and at the same juncture help to educate the prospects. They should start thinking on it why a product or service beforehand is a special one that merits being taken instantly.

Besides persuading the readers to get the products or services, quality product descriptions also highlight multiple other reasons and potential advantages why the products or services should be used for their distinct features.

4. Add keywords

Google advises that websites must have the contents written and posted for humans instead of search engine bots. People often make such blunders that they write content for the machines only. When it comes to writing product descriptions, the emotional pitch must augment with these short content to directly impact readers. Use emotional triggers in such content to boost eCommerce sales. Above mentioned ideas are one side of content formation. The other one which is equally important and can’t be ignored at any point in time is valuing keywords for ranking and thus attention seeking.

Try to insert long tail and short tail keywords in the product descriptions naturally. Repeating keywords too many times in content to stuff them unnecessarily is always a bad idea. That will appear unnatural thus possibly developing an avenue for Google to seek extra attention and therefore find that suspicious. The use of keyword phrases naturally will help greatly to improve rankings. It proves beneficial to generate traffic to websites through a particular keyword that is clicked.

5. Use high-quality images

Images always prove helpful to seek the attention of your prospects. Supporting images in high-resolution quality impresses potential buyers to take instant buying decisions. It is therefore advisable that one shouldn’t compromise with the quality of images used while they bring product descriptions to the fore in any of the popularity attempts. If a picture is worth a thousand words, inserting the right words will make it worth a million. Optimize your images before uploading for the SEO boost.

6. Optimize for Search Engines

While writing product description content, make sure the content you write is optimized for search engines. SEO-optimized product description content not only helps your website achieve ranking but also attracts more customers.

In order to make your pages SEO optimized, it is recommended to place your keywords in:

• Page titles
• Meta descriptions
• ALT tags (Alternate tags)
• Product descriptions

7. Attract with social proof

When your online visitors are placing online orders, they look for suggestions to ensure that they are purchasing a quality product. You can build the confidence of your customers if you know how to make your product description social proof.

Social proof is usually a type of user-generated content solution (UGC), where the customers leave reviews, comments, recommendations, etc. Positive feedback will increase your sales manifold and build confidence among your prospects.

8. Use videos to show your products in action

Apart from the text and images, you should also use videos to describe your products in action. You can embed YouTube videos in your product descriptions to highlight features and potential questions. Make and share informative, how-to videos that not only show your products in action but also work as a great way to answer frequently asked questions (FAQs) about your products to the common masses.

A professionally made video will help your customers feel more confident and informed about their purchase decisions. So, learn how to use YouTube to promote a company or its products and services.

9. Use customer images

With time, the benefits of using user-generated content (UGC) have changed to a great extent. While selling services or products online, you must use high-quality images. On the other hand, to build trust and authenticity, you need to go a step further by including original images from your satisfied consumers.

Olapic confirms after a study that 63% of USA-based consumers trust customers’ photos more than brand or retailers’ photos. Encourage your satisfied customers to click and share their photos while using your services or products. Apart from the photos, ask them to write positive reviews for your brand or its products and services.

10. Trust Signals

When making online purchases, many customers still experience fear or hesitation when it comes to purchasing something they can’t physically look and feel. In such a situation, consumer photos, videos and reviews build trust and confidence, but you can increase your consumers’ confidence by going a step further by adding trust signals, including money-back guarantee and certificates, in your descriptions.

If you get success in building trust and confidence among your customers, they will come back and rely on you in the future as well.

Writing Good Descriptions is a Long-Term Investment

Product descriptions are mature writings on products & services to overhaul every single aspect in the least possible words. Carefully crafted and professionally written product descriptions for eCommerce portals or online stores are indeed a long-term yet fruitful investment to reap the fruit for a longer period. Besides educating the prospects, quality descriptions are equally helpful to gain and sustaining an improved organic ranking. Once you obtain your place on the first page of Google, you start getting leads which results in a sales increase.

SEO CONTENT INDIA is a fast-emerging content solutions provider company operating from India. Ecommerce stores can contact us anytime for content writing services as well as customized SEO solutions in different niche areas, especially in product description writing services, product review writing services, travel writing services and et al. We have a team of highly experienced editors who ensure that each written page goes out to the clients only after being edited and proofread meticulously.

You are therefore ascertained to receive error-free pages. What else you can expect when provided with quality content especially product descriptions in competitive pricing? Write us today to avail this rewarding benefit.

Related:

• Exclusive Product Description Writing for Home Décor Stuffs;
• Features of Product Descriptions Which Make Them Captivating;
• How Unique Product Descriptions Enhance SEO & Boost Sales;
• Jewelry and Watches Description Writing Services in India.