20 SEO Strategies for 2024 & Beyond by SEO Content India

There has been a drastic transformation in SEO strategies in today’s digital era. The situational irony is that while such vital changes and resurgences are happening now, a large chunk of webmasters and SEO experts are still ignorant and might not even know about such developments. We have already entered 2024 with new zeal and enthusiasm. Each of us has new resolutions for the current year and beyond. It is high time we equally think and focus on SEO strategies as well. We have enlisted 20 SEO strategies for 2024 and beyond for our readers.

Remember an important fact: the prevailing SEO strategies that could have been of great help to get you ranked on the first page way back in 2024 are not only outdated today but also harmful enough to hurt your website’s rankings to a greater extent in the current scenario. What should be your next step in such circumstances? Of course, the time is ripe for you to adopt newer strategies.

SEO Techniques for 2024 & Beyond

SEO experts at SEO CONTENT INDIA (SCI) have prepared below some of the most effective strategies that can be of great help. Advanced SEO Techniques & Strategies for Success in 2024. They thoroughly researched and consulted industry exporters to prepare the following strategically effective yet highly workable tips that leave an amazing impact:

1. Take effective measures to improve engagement & boost rankings
2. Go for turning your existing pages longer & elaborative
3. Focus on improving your website’s speed
4. Rely on the long-tail key phrases
5. Try to build the backlinks as much as possible
6. Keep an eye on the Local SEO and Listings
7. Take measures to boost your social media presence
8. Keep the importance of Guest posting in mind
9. Create unique content at regular intervals
10. Consider several search engines
11. Optimize for the voice searches
12. Always go for secure & ample such steps
13. Create more Video Content
14. Make your website mobile-friendly
15. Think of ‘Linkless’ backlinks
16. Author Pages
17. Faceted Navigation—An Important Strategy
18. Internal Link Optimization—Providing the Best Leverage
19. Entity-based SEO—Needs Focus
20. Google Discover

1. Try to Improve Engagement for the Resultant ranking Boost

Google has not officially confirmed yet that improved engagements boost organic rankings. However, there is evidence that suggests that Google does reward those sites that have strong user engagements with higher page rankings.

Similarly, the more traffic a site received, the higher it tended to rank.

The logic is simple: if someone spends a long time on a page, it is probably because he or she found that page useful & interesting. Google pushes the sites with stronger engagement up in the search engine results pages (SERPs).

How to Boost Visitor Engagement on Your Website

• Create engaging contents
• Be generous with internal linking
• Make your website easy to navigate
• Optimize for mobile traffic
• Fast loading speed

2. Make Your Existing Pages Longer

A recent study by Backlinko confirms that the longer the content is, the higher the chance of it ranking at the top of the SERPs.

Editing and adding some content to your existing pages are good ideas, as they already have authority and established readership. So, rather than writing something entirely from scratch, it is a great idea to find a post of yours that is already performing well on the search engines, refresh that with the latest data and information, and add a few extra contents to it. And you must rely on the existing signals to make it rank for the terms. This is how you achieve the target smoothly.

The usual length of your content must remain 2000 or more words. Even 1200-word content isn’t a bad idea. Google wants to provide you with sufficient information, so it always prioritizes long-form content.

3. Improve Site Speed

Your website must open within seconds the moment someone clicks. Slow speed not only irritates readers but also increases the bounce rate. In order to improve the loading speed of your website, you must optimize images besides videos before uploading them.

Back in 2010, Google announced that it would be using site speed as a ranking factor. And, since then, the search giant has consistently emphasized the importance of site speed.

4. Rely on the Long-tail Key Phrases

Keywords are useful to persuade potential customers to land on your website. Be strategic and prudent in using them to attain greater rewards from their use. Long-tail keywords are suggested due to numerous benefits, like less competition and more qualified leads, and also because of the chances of them improving the head-term rankings. Long-tail keywords are easily ranked on popular search engines.

5. Create Backlinks

Despite what you might have heard about the backlinks, they are still very important to improve the rankings, and they maintain them as well. Create backlinks from authority websites to ensure your sure-shot rankings.

Moz reveals that, without backlinks, it is next to impossible to rank your website, even if you have well-researched and quality content. It is a strategic SEO insight & tactical advice for 2024.

6. Local SEO and Listings

Local SEO and listings are effective ways to market your company or its products & services online. They are helpful for businesses to promote their products & services to local consumers at the exact time they are looking for them.

According to Single Grain, if your organization does not optimize for local search results, your business could lose countless potential customers. It is a new SEO technique for 2024.

7. Boost Your Social Media Presence

Apart from increasing the ranking of your website, there are several other related benefits to improving your social media presence. Some benefits include improving overall brand awareness, an increase in inbound traffic, a boost in conversion rates, enhancing brand loyalty, and last but not least, an ample boost in sales.

8. Guest Blogging

A rumor often circulates in the market that guest blogging is indeed dead now, but it is not true. While writing guest posts, you should ensure high-quality and well-researched content. In addition to that, also keep in mind that your posts get approved on authoritative websites. You are thus advised to approach an authoritative blogger who publishes your content on a particular blog to bring the desired benefit to you.

9. Create Unique Contents Consistently

Google always catches and prefers fresh and quality content and therefore gives it priority for ranking purposes. Create quality and well-researched content at regular intervals to improve traffic and invite Google bots to crawl. Remember that your content should be created as problem-solving stuff which equally engaging for maximum appeal. It has also been confirmed nowadays that traffic improves the ranking of concerned websites.

10. Consider Several Search Engines

Undoubtedly, Google has attained the position of the world’s most famous and popular search engine today. It does not mean, though, that you should overlook the rest of the search engines. You will also get customers by ranking highly in other search engines like Bing and Yahoo, to name a few.

11. Optimize for Voice Search

Online businesses cannot ignore the importance of voice searches in 2018 and beyond. Since 2008, Google voice searches have increased by 35 times, with 20% of them done on mobiles. So, you should optimize your website for voice searches as well. And, by 2025, 50% of all searches would be done through voice searches only.

12. Go Secure

Using “HTTPS” safeguards connections and information on your website. It is thus advised that website owners should go for the security options only. Search engines prefer secure websites over non-secure ones. To make your website secure, you might need to pay a few bucks to your hosting solution providers.

13. Create More Video Content

Organizations must also focus on creating videos because Internet users prefer them over blogs and images nowadays. It is also seen that people have developed a tendency to search on YouTube before even going to Google. YouTube is the second-most popular search engine after Google, so you cannot afford to miss it. When posting your videos on YouTube, you can link back to your website for SEO benefits.

14. Make Your Website mobile-friendly.

In this era of smartphones, you must optimize your website for smartphones. Now, most people around the world own smartphones like iPhones, Android phones, et al. They have access to the Internet regularly for numerous online activities.

15. ‘Linkless’ Backlinks

Creating backlinks has been considered one of the best SEO tactics to improve the rankings of respective websites. But times are changing now, and even the link-less mentions can be considered an off-page signal of equal weight. It has also been confirmed that Bing is already using unlinked mentions for ranking purposes. That is why there should be equal focus on this aspect and consideration of strategic SEO insights and tactical advice for 2024.

16. Author Pages

Among the SEO strategies for 2024, experts have found author pages helpful to a large extent. This year, Google updated some of its advice around Author Pages and their schema markup. Strategists feel that it’s an integral part of their strategy and the many websites.

It has also been found that linking the articles to a good author page makes it easier to include links to other websites, author profiles, and some biographical information. It has been found to help pave the way for the authors to gain in a specific space. So, author pages must be given attention, and an attempt should be made to improve them as a particular task.

17. Faceted Navigation—An Important Strategy

Faceted navigation has been among our talks for years, but we need to get a little more strategic with it in 2024. Faceted navigation has always been like a set of rules, which made us not index or crawl if it has the green dress and always go for indexing if it is size 12. With smart SEOs getting a lot smarter today about what should be indexed, not indexed, and crawled with Faceted Navigation, these broad rules are not deemed necessary as a necessity.

You May Also Like: Why Is It Vital to Fix the Crawl Errors?

18. Internal Link Optimization—Providing the Best Leverage

One of the best ways to leverage good external links is to optimize your internal links. Talking about internal link optimization, many tools and processes have come across while talking about pages with fewer links and pages with great opportunities under optimized Anchor Text, and they are not getting ranked the way they should. It is time to go for an internal link optimization audit if you have not done it in a while, as leveraging those internal links you are getting is undoubtedly the most effective way.

19. Entity-based SEO—Needs Focus

A context-based word or term, Entity-based SEO, describes your niche word contextually. To allow search engines to provide accurate results right away, important topics and concepts need the focus of Entity-based SEO. Including the word relevant to your niche is needed to help Google best understand what your page is all about. Internal links and domain authority make their appearance as you want Google to add you to the high E-A-T (expertise, authoritativeness, and trustworthiness) knowledge graphs.

20. Google Discover

Resonating with users’ interests and previous search behavior is a query-less search with topics. Google has created Google Discover, a personalized (artificial intelligence) AI-driven mobile news feed. Discover Feed measures visitors’ engagement with the content. The chances of your appearance in their feed again have a pretty higher probability if they like your content. High-quality, engaging content is a must if you want to appear on Google Discover. By adding a Max Image Preview Meta Tag, you get another tip to receive maximum traffic from Google. As a result, you display your article with an extensive image by essentially telling Google to do so.

Summary: SEO Strategies for 2024

SEO has changed completely over the years. So, webmasters and SEO experts need to keep themselves updated with the changing trends. These tips will help all of you make your websites more appealing and perfect for 2024 and beyond. Apart from attaining rankings for your websites, the implementation of such tips will equally prove helpful for you to improve brand awareness initiatives, thus maximizing customer loyalty.

Are you seeking SEO services offered by professionals? You can contact the SEO Content India agency today. Apart from the latest SEO services, we also help our customers create unique blog content. Go through these advanced SEO techniques & strategies for success in 2024 and let us know if you have queries.